Web Design ServicesMorello have one clear goal as a company and that is to meet and exceed your Web Design expectations. Working from our offices in Shrewsbury, we have built web sites for clients throughout Shropshire, the West Midlands and the whole UK. Our Drupal Web Developers will build you a great site on the fantastic Drupal Web Development platform, but how it looks and interacts with your users is just as important for a successful site. Your site needs to reflect your brand values, with the right balance of images, content and functionality to maximise your desired outcomes. In order to achieve this, we will work with you to negotiate the steps below.
Persona profiles – Define Your Target Markets With Persona Profiles
Let’s assume you sell widgets. If we know you sell widgets that appeal to middle aged men who drive fast cars and like football, we have a much better chance of reaching them than if we know nothing about them …
Identifying what appeals to your target market is the process known as Persona Profiling. The objective of Persona Profiling is to arrive at a set of potential users of your website where you “know” them. By “knowing” them we mean that you have properly identified their characteristics:
- what are their behaviours and habits?
- how do they buy?
- are they price sensitive?
- do they focus on brands? etc ….
Once we have identified the behaviour and habits of your online audience, we can then deliver them a web experience and content they will like which should therefore increase your chances of converting a visitor into a customer.
Wireframes – Structure Your Website Content With Wireframes
Once we have worked through how all your content fits together and flows, we will then start to organise tha layout of the individual pages. We do this by using what are known as wireframes – these are non designed plans of each page – where should the calls to action sit, what should be above the fold, what content should appear where on the page.
Wireframes are a bit like the plans an architect would design if he was building your house. You won’t necessarily know that the walls will be painted blue, but you do need to know where the doors are! It is the same with a wireframe – there is no creative design, although we do involve the designers at this stage for additional creativity. Keeping the visual design out of the picture allows us to prototype user journeys etc without visual distractions getting in the way.
Once the wireframes are agreed, we then pass them to the design team who turn the concept into reality.
Development – Build Your Website On a Stable, Solid And Scalable Platform
Once the designs are all agreed, we then need to actually build the site! As a company, we focus on using Drupal as our main platform for development. If you have a particular requirement to use another platform, we may still be able to help you, but Drupal is so good, we can’t think of a reason to use anything else!