Digital Marketing

Digital Marketing can be a bit of a minefield if you don’t do it properly. Set objectives, define a budget and choose the most appropriate channel mix to promote your brand is what it really comes down to.

Working from our offices in Shropshire in the West Midlands, our job as a Digital Marketing Agency is to work through the options with you so you can achieve your objectives in the most cost effective manner.

Digital Marketing

There is little point in having a great site unless people visit it – and then do something!

The world of Digital Marketing continually changes, but the objective remains the same – getting quality traffic to your site that converts to customers. From our offices in Shrewsbury in Shropshire we are a Digital Marketing Agency with clients across the West Midlands and the whole UK. We concentrate on 4 key channels to drive traffic to your site. These are Search Engine Optimisation, Google Adwords, Email Marketing and Social Media Marketing – how these mix and balance will depend on your objectives and also to some extent on the budget you have available.

If you simply want to have a chat about how your own Digital Marketing activities might be improved, we are more than happy to work on a consultancy basis where we provide you with advice and guidance but don’t necessarily perform the actual work.

Online Marketing Activities

Being well ranked in Google is key to the the online success of any website; a site must be properly optimised in order to stand any chance of generating sales and/or enquiries.  There are many factors that influence a site’s search engine rankings and it is the level of recognised authority that a site gains that governs its level of success in the online market.

In recent years websites have been effectively marketed by use of inbound linking strategies and directory listings – perform the correct SEO, gain inbound links from varied, relevant and above all quality sources and the authority of a site increases and therefore the search engine rankings improve.

Since the advent of Social Media Marketing – Blogging, Facebook, Twitter, YouTube etc., the way that we use the Internet to find information has changed.

Social media has presented SEO’s and online marketers with a multitude of new channels and opportunities to promote businesses via the Internet.

Digital Marketing Strategy

In order to implement an appropriate strategy, we first need to formulate one! Where are you now? Where do you want to get to? Working out how to get where you want to go is what we would call your Digital Marketing Strategy. Which tools you use would be defined as tactics.

Any strategy we put forward will have the following objectives:

  • Build your site’s authority
  • Ensure your site is perceived as highly relevant and within topic
  • Ensure your site is a reliable and trusted source of information
  • Ensure that people will happily recommend your services to others

Achieving the above objectives will ensure that the traffic that is driven to your website is of high quality and service targeted – with a higher probability of conversion to enquiries and sales.

Monitoring & Reporting

The key to the success of any Digital Marketing Strategy is to be able to monitor and measure its’ performance and evaluate the ROI. We use Google Analytics to deliver concise, user friendly, web metrics style reports.  This allows us to review results and evaluate the success level of your project, sending these to you by email on a monthly basis.

We will always advise when new or additional search related applications, tools and directory opportunities are available and how best to utilise these in order to maximise online business exposure.  E.g. Google Business Centre, custom maps etc.  In addition, we will always act in response to any changes in search algorithms and/or search indexing practices that may affect the performance of your site.

The following sections give a brief overview of the services we have available – there is more information on the various channels available by following the appropriate links. 

Please call us on 01743 244204 to discuss your Digital Marketing requirements – initial chats are free!

Setting Objectives with Consultancy

Setting Objectives with Consultancy

In order to set up an effective Digital Marketing Strategy, we recommend a degree of consultancy. As Digital Marketing Consultants based in Shropshire in the West Midlands, UK we are here to assist you with your Internet project from Pre Production Planning through to Post Production Analysis.

In order for you to gain the maximum benefit from our work, we need to work with you to answer some fundamental questions:

  • Who are your customers?
  • Where do they look for your product or service? 
  • Are people looking for you primarily by brand or via the product or service you offer?
  • What content do these people want to see?

Once we know this information, we can work with you to establish an appropriate strategy.

Having a web site built, running a PPC or SEO campaign, organising your content even – all of these tasks can be somewhat complex.

We set ourselves the objective with every client to be your trusted online partner. We are more than happy to sign confidentiality and non disclosure agreements.

Our job is to ensure that you derive value from using our Digital Marketing Agency Services. We are more than happy to see you at our offices for a free introductory meeting if you are thinking of doing something online.

Search Engine Optimisation (SEO)

We will optimise your web site for the major search engines using our competitor, market and keyword research methodology. We will evaluate and recommend a defined list of key phrases that will, with effective search engine rankings, return high levels of targeted traffic that convert to enquiries and sales.

With the list defined, the pages and content of the site will be optimised for the selected phrase(s), matching relating phrases to appropriate content throughout. This ensures that each site page is search engine friendly and will be indexed accurately in relation to the topic of the page – this is known as Search Engine Optimisation or SEO.

It is very important that consideration is given to SEO at the START of a project as the results of the SEO research help to determine the content and structure of the site.

Search Engine Optimisation (SEO)
Google Adwords

Google Adwords

Advertising with Google Adwords allows you to reach more than 78% of UK Internet users, currently reckoned at 34 million users and climbing.

The beauty of Google AdWords is that your message is only shown to that group of users who are looking specifically for your product or service.

Because users are searching for you and not the other way round, you are only attracting the people who are likely to buy.

Google AdWords exploits the difference between market push and consumer pull, with a commensurate effect on your return on investment (ROI).

WE are fortunate that we are able to work directly with Google on setting up and optimising your Google Adwords campaign, so it is set up as effectively as possible for you.

Email Marketing

Email Marketing is a fantastic way of engaging with your customer base. You are communicating with people who have chosen to receive your communication so they are open to your offer to start with.

If you are going to use email marketing you should be using a system that gives you some worthwhile metrics on the success of the campaign. You could of course just use Outlook or something similar to send the campaigns but we don’t recommend this as you could easily end up having yourself blacklisted as a spammer!

A proper email system will give you lots of valuable information – who is opening your email, whether they click through to your site or optimised landing page and many other details that will let you refine your email campaigns over time.

Email Marketing
Social Media Marketing

Social Media Marketing

What are you trying to achieve with Social Media Marketing? Unless you have clear objectives for what you are trying to achieve, it can be all to easy for you to end up spending hours on Twitter discussing the latest TV programme that you watched!

That may be what you want to do, but if you are more interested in getting more business, we can help you formulate a strategy to meet this objective:

  • Who are your customers?
  • Where do they communicate?
  • Who are the “influencers” for this group?
  • Which platforms should you use?
  • How will you set the tone of your “conversation” with your customers and potential customers?
  • How will you manage your “online reputation”?
  • What resources are you able to commit?

Working with you, we will devise a strategy that is achievable and measurable. 

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