Web Design – Information Architecture
A really important part of the web design process is organising your content. This is known as Information Architecture.
Google loves your quality unique content and your visitors love your content too – hence the phrase “Content is King”.
Why is it so often the last thing people get round to then?
The main reason for this is the way people have previously designed websites – and the way many still design a site! They produce a pretty looking graphic which you like for the design. They build the site to the design on the appropriate platform and then they ask you to fill the site with content! You realise that it is actually quite a big job so it takes ages to get completed …
It is not really the best way to go about things!
What content do your visitors want to see?
They want to see what they are looking for! – So give them what they are looking for!
Once we have performed the Persona Profiling, we will have a good idea of what your visitors expect to see. This will lead to a list of topics/pages that need to be written.
In conjunction with identifying content based on the persona profiling, it also makes sense to produce content that is optimised for search engines. We would therefore strongly advise that an initial SEO Audit is performed for the site. This will suggest those subject areas that are the most popular amongst searchers and these should be given prominence within the site structure.
Writing this content is very important. Your copy needs to be persuasive to sell your proposition and also written in a way that makes it attractive to the search engines.
You can either write your own content or Morello are able to offer you a copy writing service. If we perform this task for you, your content will be optimised from Day 1 – you will also save yourself from this somewhat laborious task!
Information Architecture
Building your site is much like building a building – it needs all the elements to be in the right place in order for it to function efficiently – if a building only has one bathroom it will get rather busy! – if your site only has one path to a particular section it won’t get busy at all!
We pay particular attention to the information architecture of your site. Now the Internet has been around for a while, there are some best practice tips that should be followed. A good example would be where you place the main navigation buttons – there was a trend a few years back to put them on the right, but the vast majority of sites now use either a horizontal navigation or place the buttons on the left – this is because your users expect to see them there … so don’t add any confusion and stick to what works best.
We really enjoy organising your site.
It has a significant impact on your conversion rates post launch so it really shouldn’t be neglected.