Web Design – Creative Concepts
Your web design “look & feel” is a very important part of the conversion process. It is also the bit you’ve been waiting for as you start to see something tangible!
The way your site is designed needs to
- encapsulate and promote your brand
- encourage conversion
- make your customers want to come back
Your web site is much like a retail outlet. You won’t catch Hermes selling its goods from a market stall or a tatty back street shop – this would degrade the brand and people who want to buy Hermes would not be comfortable within such an environment. Conversely, if you are operating a One Pound aisle online, a highly designed and obviously expensive site would be inappropriate for your target audience.
Web Design – Creative Brief
Before we move to the creative design phase we will have already analysed your target market, organised your content and produced wireframes for the designers to work from.
We then look at the type of sites that you like, and also those you don’t like. When we say “you” we could equally substitute “your customers” as you will know by now!
Combined with any corporate style guides that you have, we can now work with you to prepare a creative brief for the designers to work to. We will ask you to sign off this creative brief, so if you sign off a “site in yellow” brief and then decide it should be “site in red” you may well incur additional fees.
Web Design – Creative Concepts
Depending on your budget, we will then get the design team to either produce a single creative concept or possibly a selection. There are advantages and disadvantages to both routes. A single design provides a focal point but could conceivably just be wrong (unlikely given the planning beforehand of course!) whilst multiple designs can introduce confusion and therefore delay. We will discuss which route is most appropriate to you with you on instruction.
Once we have a concept that you are happy with, we will refine the creatives until you sign off the design. At this point the designs are passed to the developers for implementation.