Tag Archives: Twitter

Social media marketing is catching on

Social media is becoming an important marketing tool for businesses, and now that Foursquare is starting to draw a following in the UK, some companies are trying to take advantage. Foursquare has been around since March 2009, but it wasn’t … Continue reading

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Foursquare..a stalker's dream or genuinely useful?

Foursquare is the latest social networking tool to generate online buzz. It promises something new. It leads the way in a wave of “geolocative” social networking tools. In addition to offering the communal connectivity of Twitter and Facebook, Foursquare also … Continue reading

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Tapping social media for your market research

The failings of survey panels are nothing if not well-known to market-researchers and clients alike, but still they remain widely used—albeit expensive and slow—tools for collecting data. Aiming to provide higher-quality results at a lower price, Chicago-based Lab42 conducts its … Continue reading

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34% of e-retailers say social marketing has increased sales, study says

The 34% of online retailers who say social marketing helps to increase sales participate in five or more forms of it-the most common being social network pages, customer ratings and reviews, and blogs-compared to fewer than four by retailers who … Continue reading

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Twitter is now into e-commerce

On Tuesday Twitter unveiled its first foray into selling products. The company announced @earlybird Exclusive Offers, which will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get … Continue reading

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The social future of loyalty rewards programmes

A new social twist on loyalty rewards programmes has been announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something more than tricksy points, badges, mayorships and the odd … Continue reading

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Popular Social Commerce site LivingSocial goes global

Local group shopping site LivingSocial, today announced its first step in expanding LivingSocial Deals to an international audience by launching in London, UK. Along with expanding its Deals service overseas, the company has opened its UK headquarters with an office … Continue reading

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How to use Twitter for business: Case study:Pepsi

@Pepsi or  @PepsiCo Pepsi may be a classic brand, but it’s using 21st century tools to collaborate and build relationships with customers. For years, PepsiCo, has had a toll-free number that consumers can call to share product feedback. People call … Continue reading

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Advertisers embrace social networks

Advertisers and their agencies have embraced Facebook and Twitter, as social media reaches a size and scale few brands can ignore. Many leading brands have used some form of social media, which agencies contrast with traditional advertising slots bought on … Continue reading

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