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Tag Archives: Twitter
Social media marketing is catching on
Social media is becoming an important marketing tool for businesses, and now that Foursquare is starting to draw a following in the UK, some companies are trying to take advantage. Foursquare has been around since March 2009, but it wasn’t … Continue reading
Posted in Social Commerce, Social Media, Social Networking
Tagged check-in, Facebook, foursquare, incentives, marketing, regus, Social Media, Social Networking, Twitter
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Foursquare..a stalker's dream or genuinely useful?
Foursquare is the latest social networking tool to generate online buzz. It promises something new. It leads the way in a wave of “geolocative” social networking tools. In addition to offering the communal connectivity of Twitter and Facebook, Foursquare also … Continue reading
Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions
Tagged Facebook, foursquare, friend request, global positioning system, GPS, Twitter
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Tapping social media for your market research
The failings of survey panels are nothing if not well-known to market-researchers and clients alike, but still they remain widely used—albeit expensive and slow—tools for collecting data. Aiming to provide higher-quality results at a lower price, Chicago-based Lab42 conducts its … Continue reading
When will shopping become truly social?
The concept of “social” shopping / commerce has been circulating for a few years, but the idea has yet to reach critical mass. Given how intertwined the purchase consideration process and social media have become, it is surprising that social … Continue reading
Posted in M-Commerce, Social Commerce, Social Media
Tagged advocacy, Amazon, awareness, coupons, deals @earlybird, engagement, Facebook, kaboodle, Social Commerce, social shopping, Twitter, universal like button, woot
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Twitter is now into e-commerce
On Tuesday Twitter unveiled its first foray into selling products. The company announced @earlybird Exclusive Offers, which will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get … Continue reading
Posted in Facebook, M-Commerce, Social Commerce
Tagged @earlybird, Amazon, Dell, E-Commerce, Gilt, groupon, private sales, Twitter, woot
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The social future of loyalty rewards programmes
A new social twist on loyalty rewards programmes has been announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something more than tricksy points, badges, mayorships and the odd … Continue reading
Posted in Facebook, M-Commerce, Online Marketing, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged cnet, Facebook, foursquare, Google, gowalla, location networks, location-based service, louis vuitton, loyalty programmes, luxury brands, marc jacobs, mobile vouchers, reward points, social networks, Sony, standard hotels, TechCrunch, Topguest, Twitter, whrrl, World Cup, yelp
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How to use Twitter for business: Case study:Pepsi
@Pepsi or @PepsiCo Pepsi may be a classic brand, but it’s using 21st century tools to collaborate and build relationships with customers. For years, PepsiCo, has had a toll-free number that consumers can call to share product feedback. People call … Continue reading
Advertisers embrace social networks
Advertisers and their agencies have embraced Facebook and Twitter, as social media reaches a size and scale few brands can ignore. Many leading brands have used some form of social media, which agencies contrast with traditional advertising slots bought on … Continue reading
Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing
Tagged advertising agency, brand engagement, coca-cola, earned media, Facebook, pantene, promoted tweets, Social Media, social networks, traditional advertising, trending topic, Twitter, unilever
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