Tag Archives: strategy

David can win out against Goliath in social media

Posted on Friday, 28 January 2011 by Paul McSweeney

One of the unique things about social media is it’s ability to completely level the playing field for companies in competition. Cost is not an impediment for small businesses. The social media platforms are free-to-use in the main. The main … Continue reading →

Posted in How-To: Social Networking, Social Media, Social Media, Social Networking | Tagged , , , , , | 1 Comment

What’s in it for your customer?

Posted on Tuesday, 25 January 2011 by Paul McSweeney

Your customers expect you to have a presence in social media nowadays. Indeed, research shows that people are more inclined to do business with you, if you have the social media tools on your web site. But that is not … Continue reading →

Posted in How-To: Social Networking, Social Media, Social Networking | Tagged , , , , , | Leave a comment

Happy New Year – this calls for a new emarketing approach..

Posted on Tuesday, 4 January 2011 by Paul McSweeney

Wishing all our readers a prosperous 2011. No doubt, you have been giving consideration to how you can take your business forward in the coming year. For those of you with an ebusiness, we are planning a series of posts … Continue reading →

Posted in Aside, E-Commerce, General, Social Media, Social Media, Social Networking | Tagged , , , , , , , | Leave a comment

Social Media…for Absolute Beginners. We can help! (Introductory Meeting)

Posted on Tuesday, 30 November 2010 by Paul McSweeney

You, or one of your colleagues/employees, have long since set up the Twitter account, the Facebook account and the company’s LinkedIn’s page. The more daring among you, may even have been updating the company blog sporadically. But no results. No … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , | Leave a comment

Why you have to have a social media strategy

Posted on Wednesday, 20 October 2010 by Paul McSweeney

Social media, whether it’s Twitter, Facebook, LinkedIn, YouTube or other sites, has changed people’s lives. Countless articles have highlighted stories of consumers who found in this technology new ways to express themselves, connections to large numbers of people and even … Continue reading →

Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , | Leave a comment

Social Media: Are we making the right moves?

Posted on Monday, 19 April 2010 by Paul McSweeney

We continue to twitter, add blogs, post articles we feel are relevant to our “followers”, but are they really out there and taking all this information in; never mind acting upon it? Social Media can be frustrating, and seem that … Continue reading →

Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions, Twitter | Tagged , , , , | 2 Comments