Tag Archives: starbucks

F-commerce takes a number of different forms

Posted on Thursday, 16 June 2011 by Paul McSweeney

As more and  more companies embrace e-commerce on Facebook, we see there are different ways that organisations are using this new sales tool. If you have a product to sell, then most of your customers probably spend significant amounts of … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking | Tagged , , , , , , , , | Comments Off

Social Media mimics real life

Posted on Monday, 21 February 2011 by Paul McSweeney

One of the main men in social media, Brian Solis, has just released some great research on how we use the tools that are available to us to network. Social Networks When the craze first started, we all frantically sought … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, Online Marketing, Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

How the biggest companies profit from social media

Posted on Friday, 3 December 2010 by Paul McSweeney

There is a lot of debate around at the moment, as to whether social media can actually generate a profit. Is it  nothing more than being “social”, or can we actually increase sales and profits by spending the time to … Continue reading →

Posted in E-Commerce, General, Social Media, Social Media | Tagged , , , , , , , , , , , | Comments Off

Starbucks…on top of their social media game

Posted on Tuesday, 10 August 2010 by Paul McSweeney

You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programmes on Facebook, using Foursquare to offer discounts for mayoral checkins, learning from Dell to create a customer-powered … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , , | Comments Off