Tag Archives: social

Could this be an alternative to Google?

Posted on Tuesday, 30 November 2010 by Paul McSweeney

The crux of social media’s staggering marketing success is the premise that people would rather make decisions based on information from trusted resources (ie, your Friends) than a commercial spokesperson. Facebook has recently announced a partnership with Bing to make … Continue reading →

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Social commerce has 4 stages:

Posted on Thursday, 21 October 2010 by Paul McSweeney

Most companies are starting to get switched on to the selling opportunities presented by social networking and social commerce. We have identified 4 key elements to it. By the way, experts in the field say that most companies are still … Continue reading →

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Virtual goods enjoy a real-life boom

Posted on Wednesday, 13 October 2010 by Paul McSweeney

Even as consumers continue to pinch pennies in the wake of the recession, spending on virtual goods is booming through sites such as Facebook and apps on the iPhone. The total US market size for virtual goods will reach $2.1bn … Continue reading →

Posted in Facebook, Social Media, Social Networking | Tagged , , , , , , , , , | 2 Comments