Tag Archives: Social Networking

Have you honed your SoLoMo strategy?

Posted on Sunday, 23 October 2011 by Paul McSweeney

The key to Apple’s success was that Steve Jobs and his team thought like a customer and not an engineer. The new generation of smartphones has introduced the notion of technology being something personal, and even cool. Elegant cases and different … Continue reading →

Posted in E-Commerce, Facebook, M-Commerce, Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , | Comments Off

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Comments Off

Facebook is the future for business, but needs to be done properly

Posted on Tuesday, 18 January 2011 by Paul McSweeney

Profiles are for people. Pages are for brands. Certainly, in the past 12 months, more and more businesses have jumped on to the Facebook bandwagon. Realising that many of their customers were actively using Facebook, they set up pages for … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Networking | Tagged , , , , , | Comments Off

Why you have to have a social media strategy

Posted on Wednesday, 20 October 2010 by Paul McSweeney

Social media, whether it’s Twitter, Facebook, LinkedIn, YouTube or other sites, has changed people’s lives. Countless articles have highlighted stories of consumers who found in this technology new ways to express themselves, connections to large numbers of people and even … Continue reading →

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Social media SEO – going that extra mile to reach customers

Posted on Tuesday, 19 October 2010 by Paul McSweeney

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural … Continue reading →

Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , , , , , , , , , , | Comments Off

SEO- we can help you get new business via your web site

Posted on Monday, 18 October 2010 by Paul McSweeney

Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you’ll sell. And we all … Continue reading →

Posted in E Mail Marketing, Facebook, Online Marketing, Search Engine Optimisation, Traditional Marketing | Tagged , , , , , | Comments Off

B2B companies should not ignore social media

Posted on Monday, 6 September 2010 by Paul McSweeney

For business communicators, Twitter followers and Facebook friends will never match consumer audience heights. But don’t ignore the opportunity. The massive popularity of social networking requires marketers and communicators to deploy new creative strategies to help clients find and rally … Continue reading →

Posted in Facebook, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , , | Comments Off

Twitter to FB to website – a practical example of social media at work!

Posted on Friday, 27 August 2010 by David Harrison

I was looking at my Tweetdeck this sunny (it still exists!) Friday and saw we had been retweeted by someone from Canada, so I went to their site from the link, read their comments on FB pages and instantly changed … Continue reading →

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The importance of social media to any e-commerce business

Posted on Friday, 27 August 2010 by Paul McSweeney

We have all seen the explosion of corporations creating online communities, but let us take a look at how easy it can be to connect with your e-commerce customers and how important social media is to your customers. First, we … Continue reading →

Posted in E-Commerce, Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , | Comments Off

More privacy concerns as Facebook users can now "check-in"

Posted on Monday, 23 August 2010 by Paul McSweeney

Facebook users can already poke, post, like and share. Now the social networking website has added another activity to its arsenal of social activities – users can now “check-in”. With its Places feature, which it launched on Wednesday, users can … Continue reading →

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