Tag Archives: Social Media

Morello Digital – dusting off the ole corporate image..(hopefully!)

Social media is all about conversation, and conversations take place between humans. The companies that have achieved tangible success have grasped this from the outset. They have brought down the walls of their corporate offices, shed the old image, and … Continue reading

Posted in General, How-To: Social Networking, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , | Leave a comment

Small Business or Global brand..it does not determine social media success

Through my research on social media, I have realised that there is an element of risk no matter what size your company. You are entering into something with no predictable outcome. One thing for certain is that your customers and … Continue reading

Posted in Facebook, How to: Facebook for Business, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , | Leave a comment

Shropshire e-commerce expo a resounding success

On Thursday, the first Shropshire e-commerce expo took place at the Theatre Severn in Shrewsbury, There is always a certain amount of risk involved for companies when they decide to participate in events like this. There is the opportunity cost … Continue reading

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Gaming..a powerful tool in social media

I read a great article last week which talked about how luxury brands were using gaming to connect and engage with their target audience. Stickiness is always key The article states that over 3 billion hours a week are devoted … Continue reading

Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Leave a comment

The “social” consumer is King as far as brands are concerned.

One of the most significant phenomena of social media is the advent of the social consumer. Never before, has a consumer had so much power to influence the uptake of a product or service within their own social network. They … Continue reading

Posted in How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Traditional Marketing | Tagged , , , | Leave a comment

Bore your followers..and they will be merciless!

You have worked hard to gain the interest of your followers. To do that, you would have published interesting content across your social media platforms. But the hard part is keeping them interested on an ongoing basis. A report published … Continue reading

Posted in How to: Facebook for Business, How-To: Social Networking, Social Media | Tagged , , , , , , | Leave a comment

How do you measure your social media efforts?

Companies are frantically jumping on the social media bandwagon. Blog posts here, tweets there. But not all are stopping to measure whether their efforts are actually having any sort of effect or not? Actual bottom line sales from social media … Continue reading

Posted in Facebook, How-To: Social Networking, Social Media, Thoughts & Opinions | Tagged , , , , | Leave a comment

David can win out against Goliath in social media

One of the unique things about social media is it’s ability to completely level the playing field for companies in competition. Cost is not an impediment for small businesses. The social media platforms are free-to-use in the main. The main … Continue reading

Posted in How-To: Social Networking, Social Media, Social Media, Social Networking | Tagged , , , , , | 1 Comment

What’s in it for your customer?

Your customers expect you to have a presence in social media nowadays. Indeed, research shows that people are more inclined to do business with you, if you have the social media tools on your web site. But that is not … Continue reading

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Where are my fans and followers?

There are plenty of reasons why your current social media strategy may not be serving you well. Here are a few possibilities — take a look and see if anything sounds familiar to your business: You update your page too … Continue reading

Posted in General, Services, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Leave a comment