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Tag Archives: Social Media
Twitter to focus more on companies
Earlier this week, Twitter announced that it is to revamp some features of its site in order to give more focus to companies. The company has become increasingly reliant upon advertising revenue, with the main money source currently coming from … Continue reading
The internet – the domain of oligarchs?
I have recently read in a blog post, that Facebook has now become the same size of the Internet in 2004. There have been an inordinate amount of statistics thrown at us about Facebook’s sheer mass and dominance. Rarely a … Continue reading
The riots have brought out the best and the worst in social media
Social media, and in particular, Twitter, have played an important part in the riots across the UK over the past week. Twitter was lauded as a tool for democracy at the beginning of the year, in the context of the … Continue reading
Posted in Facebook, General, Social Media, Thoughts & Opinions
Tagged #riotcleanup, citizen journalism, riots london, Social Media, twitter riots
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Any content you create should always be worth sharing:
PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading
The challenges facing the social media guru in your company!
Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading
Measuring our social media efforts is the only way to improve them
Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading
Small companies can have the edge in social media:
I have great news. Social media need not be an expensive exercise. It is the opposite of throwing money at something, and waiting for the sales to flood in. A small outfit can make some big inroads into social media. … Continue reading
Who is going to be your in-house social media strategist??
In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading
Social Media and the people’s growing discontent
It was hard to miss the violence on London’s streets over the weekend. Needless to say, the vast majority of people were there to protest peacefully about the brutal cuts that are taking place in the public sector. But as … Continue reading