Tag Archives: Social Commerce

Social commerce does work; a recent paper from Adobe says as much!

Posted on Monday, 5 September 2011 by Paul McSweeney

A recent whitepaper published from Adobe underlines the importance of the Facebook Like button. We all know that Facebook is an integral part of many people’s lives, and that it has offered businesses an hitherto unseen opportunity to engage meaningfully … Continue reading →

Posted in Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Media | Tagged , , , , , , , , | 1 Comment

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Comments Off

eBay buys out Magento.

Posted on Wednesday, 8 June 2011 by Paul McSweeney

It was announced earlier this week that eBay has bought the 51% of Magento that it didn’t already own. It had already paid $22.5m for 49% of the company last year. Magento provides e-commerce platforms to small and medium sized … Continue reading →

Posted in E-Commerce, M-Commerce, Social Commerce, Thoughts & Opinions | Tagged , , , , , , , | Comments Off

Ladies dreams fulfilled through the Webcam Social Shopper..not quite!

Posted on Wednesday, 2 March 2011 by Paul McSweeney

Social commerce companies have been working hard to marry up the abilities of social networking with clothes shopping. We reported on this blog some time ago that Diesel had introduced a Facebook Photo Mirror that allows in-store shoppers to take … Continue reading →

Posted in E-Commerce, Facebook, Social Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

The “social” consumer is King as far as brands are concerned.

Posted on Monday, 28 February 2011 by Paul McSweeney

One of the most significant phenomena of social media is the advent of the social consumer. Never before, has a consumer had so much power to influence the uptake of a product or service within their own social network. They … Continue reading →

Posted in How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Traditional Marketing | Tagged , , , | Comments Off

Asos is opening a fully stocked Facebook shop

Posted on Wednesday, 19 January 2011 by Paul McSweeney

Paul Marsden, author of Social Commerce Today, has recently written an article discussing how the UK has been relatively slow on the uptake as far as social commerce is concerned. Social Commerce set to grow in 2011 Asos , a … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, Social Commerce | Tagged , , , , , | Comments Off

M&S at the forefront of social commerce

Posted on Tuesday, 7 December 2010 by Paul McSweeney

Marks & Spencer, so often maligned for being a haven for wooly jumper aficionados, has been working hard behind the scenes to shed this image. The company is now working with Bazaarvoice to add social commerce capabilities to its online … Continue reading →

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2011- a bumper year predicted for Social Commerce

Posted on Thursday, 28 October 2010 by Paul McSweeney

Social Commerce is huge business. And this is only set to continue.  Personally, I think B2B social commerce will take off properly next year. The increase in people starting their own business following redundancy from the public sector, will make … Continue reading →

Posted in Facebook, M-Commerce, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , | Comments Off

The social consumer..a real influencer

Posted on Monday, 25 October 2010 by Paul McSweeney

I have just been watching a great video with Phillip Kaplan and Brian Solis. They are both highly regarded thinkers in the field of new media. The video talks about the rise of social commerce, and in turn, the level … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , | Comments Off

Selling on Facebook – the issues that need addressing

Posted on Friday, 15 October 2010 by Paul McSweeney

Facebook is fast becoming one of the biggest digitial shopping malls around. Today, we take a look at some of the main issues sellers face: Why Sell on Facebook: A: 500M+ users, 50% log on every day, web’s most visited … Continue reading →

Posted in E Mail Marketing, E-Commerce, Facebook, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , | Comments Off