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Tag Archives: smart phones
The end of the wallet is nigh..?
Did you arrive at the shop, find all of your stuff, and get to the checkout counter only to realise you forgot your wallet? Well, with MobilePay, that won’t matter. If you have your phone, you can pay. The idea … Continue reading
Posted in M-Commerce, Thoughts & Opinions
Tagged bricks-and-mortar, M-Commerce, mobile pay, paypal, retail, smart phones
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Dispelling 4 top myths of social media
As it becomes clear (at last!) that message control is dead, corporations in every industry are scrambling to learn about social media so they can incorporate it into their marketing mix. Fear and misconception abound. Here are the top four … Continue reading
Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions
Tagged bestbuy, brand reputation, conversation, customer satisfaction, Dell, Facebook, fear, internet, online community, online reputation management, smart phones, Social Media, social media monitoring, timewasting, tweeting
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Japanese miles ahead in terms of using mobiles as shopping tools.
Consumers in Japan have used their mobile phones as shopping tools for the better part of a decade. Their experiences may well hold lessons for us, and for other countries. The QR bar codes now being introduced in Europe and … Continue reading
Posted in Facebook, Social Media, Thoughts & Opinions, Traditional Marketing
Tagged consumer, digital coupons, Japan, McDonalds, mobile retailing, NTT DoCoMo, smart phones
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