Tag Archives: sales

F-commerce will enable you to leap above the competition

F-commerce, the ability to purchase services and products via Facebook, will have a significant impact on the use of social media in business as more brands integrate it into their sales strategies. Delta Airlines recently announced that it had launched … Continue reading

Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , | Comments Off

Social Commerce- how to gauge the effectiveness of user-generated content

Here are two ways we recommend organizations measure real success. Do Before-and-After Comparisons It’s possible to compare key metrics – such as average order value, sales conversion, and traffic to the product page, among others – before and after user-generated … Continue reading

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Apple's iAds set to herald a new dawn

Last week, it was announced that the 5 billionth person in the world now has a mobile phone. Not only is this a staggering number in itself, but I think it has great implications for future advertising budgets. Traditional advertising … Continue reading

Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , , , , | Comments Off

7 things your Brand should be doing today.

I have been listening to a few great webinars recently. And with some help from an impressive digital retail agency by the name of Fluid, and from Paul Marsden, I have done my best to summarise some of the key … Continue reading

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