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Tag Archives: ROI
Any content you create should always be worth sharing:
PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading
Posted in Facebook, How-To: Social Networking, Social Media, Social Media, Social Networking
Tagged Content, conversation, engage, measuring impact, measuring success in social media, PR, ROI, Social Media, social web
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The challenges facing the social media guru in your company!
Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading
SEO and Adwords..the 21st century sales team
Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading
Posted in E-Commerce, General, M-Commerce, Search Engine Optimisation, Traditional Marketing
Tagged adwords, Google, pay per click, PPC, return on investment, ROI, SEO
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Measuring our social media efforts is the only way to improve them
Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading
Posted in General, How to: Facebook for Business, How-To: Social Networking, PPC Advertising, Social Media, Social Media
Tagged adwords, conversations, Google Analytics, increase your sales, landing pages, measuring tools, monitoring, ROI, search engine watch, Social Media, tracking
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Who is going to be your in-house social media strategist??
In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading
How do you measure your social media efforts?
Companies are frantically jumping on the social media bandwagon. Blog posts here, tweets there. But not all are stopping to measure whether their efforts are actually having any sort of effect or not? Actual bottom line sales from social media … Continue reading
Posted in Facebook, How-To: Social Networking, Social Media, Thoughts & Opinions
Tagged engagement, measuring success in social media, ROI, Social Media, value
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How the biggest companies profit from social media
There is a lot of debate around at the moment, as to whether social media can actually generate a profit. Is it nothing more than being “social”, or can we actually increase sales and profits by spending the time to … Continue reading
Posted in E-Commerce, General, Social Media, Social Media
Tagged branding, customer retention, Dell, E-Commerce, Facebook, hub and spoke, linked in, profit, research, ROI, Social Media, starbucks
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Using social commerce tools to enhance traditional marketing initiatives
Probably the most common buzz words with the online marketers these days are social marketing, online social interaction and social media. But what this prefix ‘social’ actually means for any business is a big question mark. All these basically come … Continue reading
Posted in Facebook, Social Commerce, Social Media, Social Networking, Traditional Marketing
Tagged blogs, direct marketing, forums, marketing, mobile, online social interaction, ROI, small business, Social Commerce, social marketing, Social Media
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