Tag Archives: reviews

Social Commerce- how to gauge the effectiveness of user-generated content

Posted on Tuesday, 20 July 2010 by Paul McSweeney

Here are two ways we recommend organizations measure real success. Do Before-and-After Comparisons It’s possible to compare key metrics – such as average order value, sales conversion, and traffic to the product page, among others – before and after user-generated … Continue reading →

Posted in E Mail Marketing, E-Commerce, Online Marketing, Social Commerce | Tagged , , , , , , , , , | Leave a comment

Amazon is moving upmarket

Posted on Monday, 21 June 2010 by Paul McSweeney

Amazon is relaunching its online clothing and shoe business with a focus on high-end style as it vies with rivals such as Yoox and Net-a-Porter in the expanding online fashion market. US online sales of clothing, shoes and accessories increased … Continue reading →

Posted in World News | Tagged , , , , , , , , , , | Leave a comment

8 "social tactics" you can use to drive more sales

Posted on Thursday, 3 June 2010 by Paul McSweeney

We have discussed before in this blog, how important it is to have a clearly defined social media strategy. In large organisations, social media marketing accounts for roughly 1-5% of digital marketing budgets; and this figure is increasing, as companies … Continue reading →

Posted in E-Commerce, Facebook, Search Engine Optimisation, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , , , , , | Leave a comment

Using social media to the max!

Posted on Thursday, 27 May 2010 by Paul McSweeney

E-tailers are constantly searching for new ways to connect and build a long lasting relationship with their customers. However, a close examination reveals that they fail to use even the existing social commerce tools to the optimum. A quick look … Continue reading →

Posted in Social Commerce, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , | Leave a comment