Radio is suffering the same fate. Ipods allow teenagers to choose what they listen to and when without the endless radio chat and adverts..Radio faces similar challenges..their future customers are turning away from them. The Ipod is by far the most favoured listening device among teenagers.

But their main source of entertainment are social networking sites such as Facebook. They need to be seen to be on the latest crazes and feel under pressure to do so. Facebook enables them to create an achieveable illusion of themselves through the constant updating and refining of their profiles. Furthermore, they can engage in conversation with others..Facebook and My Space users continue to increase.

So what for newspapers..if they are going to attract any teenagers, my suggestion would be they need to target them first and foremost. What are teenagers into? Reality TV, Hollyoaks and the like; fashion, celebrity gossip.. So with that in mind, political expenses, interest rate predictions, inter alia. won’t cut it with these teenagers..A newspaper that focuses on teenagers will sell..but you can’t just throw out a generic product and hope it will fit all shapes and sizes..newspapers need to realise this.