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Tag Archives: PR
Any content you create should always be worth sharing:
PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading
Posted in Facebook, How-To: Social Networking, Social Media, Social Media, Social Networking
Tagged Content, conversation, engage, measuring impact, measuring success in social media, PR, ROI, Social Media, social web
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Social Media Optimisation – using it to promote your content
When companies and individuals enter the Social Media and SEO arena, it’s often very tactical and tentative. Testing is fine of course, but making the effort to establish some kind of framework and process can reap big efficiency and effectiveness … Continue reading
Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Social Networking, Thoughts & Opinions
Tagged bloggers, communications, Content, end consumers, keyword optimisation, online PR, organic, PR, SEO, SERPs, social engagement, social media optimisation, website traffic
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Social media is there for you to build your online reputation!
Most large companies have already realised this and make use of Facebook, MySpace, etc. to reinforce their online presence, but a shocking number of PR specialists and business owners are still not using social media to their full advantage. For … Continue reading
Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions
Tagged online presence, online reputation management, PR, Social Media
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Nestle learns an important lesson in social media management
Last week, Nestle got itself into a bit of a situation on its Facebook page. Following accusations by Greenpeace that the confectionery company was using palm oil sourced from deforested areas in Indonesia, the company’s Facebook Page was overrun by disgruntled … Continue reading
Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions
Tagged CNN, community strategy, Facebook, Greenpeace, Jeremiah Owyang, Nestle, PR, Sky News, Social Media
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