Tag Archives: measuring success in social media

Any content you create should always be worth sharing:

Posted on Monday, 4 July 2011 by Paul McSweeney

PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading →

Posted in Facebook, How-To: Social Networking, Social Media, Social Media, Social Networking | Tagged , , , , , , , , | Comments Off

How do you measure your social media efforts?

Posted on Monday, 31 January 2011 by Paul McSweeney

Companies are frantically jumping on the social media bandwagon. Blog posts here, tweets there. But not all are stopping to measure whether their efforts are actually having any sort of effect or not? Actual bottom line sales from social media … Continue reading →

Posted in Facebook, How-To: Social Networking, Social Media, Thoughts & Opinions | Tagged , , , , | Comments Off