Tag Archives: marketing

Elvis would disagree..but we recommend a little MORE conversation!

Posted on Monday, 24 January 2011 by Paul McSweeney

In these social media times, conversations are taking place all the time. Whether you are involved or not, there is most likely a conversation taking place right now; either about something highly pertinent to your business, or indeed your business … Continue reading →

Posted in Aside, How-To: Social Networking, Social Media, Thoughts & Opinions | Tagged , , , , , , , | Leave a comment

Using social commerce tools to enhance traditional marketing initiatives

Posted on Thursday, 14 October 2010 by Paul McSweeney

Probably the most common buzz words with the online marketers these days are social marketing, online social interaction and social media. But what this prefix ‘social’ actually means for any business is a big question mark. All these basically come … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , , , | Leave a comment

Social media marketing is catching on

Posted on Friday, 30 July 2010 by Paul McSweeney

Social media is becoming an important marketing tool for businesses, and now that Foursquare is starting to draw a following in the UK, some companies are trying to take advantage. Foursquare has been around since March 2009, but it wasn’t … Continue reading →

Posted in Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , | Leave a comment

Social Commerce- how to gauge the effectiveness of user-generated content

Posted on Tuesday, 20 July 2010 by Paul McSweeney

Here are two ways we recommend organizations measure real success. Do Before-and-After Comparisons It’s possible to compare key metrics – such as average order value, sales conversion, and traffic to the product page, among others – before and after user-generated … Continue reading →

Posted in E Mail Marketing, E-Commerce, Online Marketing, Social Commerce | Tagged , , , , , , , , , | Leave a comment

Social Media: Are we making the right moves?

Posted on Monday, 19 April 2010 by Paul McSweeney

We continue to twitter, add blogs, post articles we feel are relevant to our “followers”, but are they really out there and taking all this information in; never mind acting upon it? Social Media can be frustrating, and seem that … Continue reading →

Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions, Twitter | Tagged , , , , | 2 Comments