Tag Archives: innovation

Companies have no choice but to innovate in social media

Posted on Tuesday, 19 April 2011 by Paul McSweeney

PR and advertising have long been the traditional methods of conveying a company’s message to an audience. Whether it be to create brand perception, or simply to raise awareness, there are plenty of people out there, whom you can pay … Continue reading →

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Social media SEO – going that extra mile to reach customers

Posted on Tuesday, 19 October 2010 by Paul McSweeney

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural … Continue reading →

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Innovation brings a touch of class to online shopping

Posted on Wednesday, 16 June 2010 by Paul McSweeney

E-commerce is not generally seen as the sexiest corner of the internet these days. Amazon has become the world’s general store, eBay the world’s flea market. Wal-Mart and Target offer predictably low prices. Brands sell direct through their websites, but … Continue reading →

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