Tag Archives: Google

The internet – the domain of oligarchs?

Posted on Thursday, 13 October 2011 by Paul McSweeney

I have recently read in a blog post, that Facebook has now become the same size of the Internet in 2004. There have been an inordinate amount of statistics thrown at us about Facebook’s sheer mass and dominance. Rarely a … Continue reading →

Posted in E-Commerce, Facebook, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Comments Off

“Like-gating” on Facebook no longer cuts it:

Posted on Monday, 22 August 2011 by Paul McSweeney

As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading →

Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media | Tagged , , , , , , , , | Comments Off

How can Facebook work for you?

Posted on Monday, 8 August 2011 by Paul McSweeney

Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , | Comments Off

SEO and Adwords..the 21st century sales team

Posted on Tuesday, 31 May 2011 by Paul McSweeney

Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading →

Posted in E-Commerce, General, M-Commerce, Search Engine Optimisation, Traditional Marketing | Tagged , , , , , , | Comments Off

Could this be an alternative to Google?

Posted on Tuesday, 30 November 2010 by Paul McSweeney

The crux of social media’s staggering marketing success is the premise that people would rather make decisions based on information from trusted resources (ie, your Friends) than a commercial spokesperson. Facebook has recently announced a partnership with Bing to make … Continue reading →

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Social media SEO – going that extra mile to reach customers

Posted on Tuesday, 19 October 2010 by Paul McSweeney

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural … Continue reading →

Posted in Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , , , , , , , , , , | Comments Off

Google is now going to compete with Skype

Posted on Thursday, 26 August 2010 by Paul McSweeney

This week, Google unveiled a feature that will enable its Gmail users to call landlines and mobile phones from their e-mail inbox. The new feature broadens Google’s growing array of communication products and creates a potent rival to Skype, which … Continue reading →

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It's important to get the right partner for SEO

Posted on Monday, 2 August 2010 by Paul McSweeney

Have you ever been ripped off by Internet Marketing companies that claim they can “get your business onto the 1st page in Google” and then don’t deliver any results? Do you receive calls every day from companies that claim they … Continue reading →

Posted in E Mail Marketing, Online Marketing, Search Engine Optimisation, Thoughts & Opinions | Tagged , , , , , , , , , , , | Comments Off

Google now lets you search images

Posted on Tuesday, 27 July 2010 by Paul McSweeney

Google has debuted their new visual search for Google Images (images.google.com).  It looks a lot like the image search function in Microsoft’s Bing.  Rather than a rip-off, though, Google’s search goes a step further than Bing and includes a lot … Continue reading →

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Who will rule the world? Facebook or Google..

Posted on Tuesday, 6 July 2010 by Paul McSweeney

You can be sure that one of them will. But both have conflicting strategies toward achieving supremacy. Both are incredible companies. There is no doubt about that. They have changed the world. But each has a profoundly different vision. At … Continue reading →

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