Tag Archives: Google Analytics

Social commerce does work; a recent paper from Adobe says as much!

Posted on Monday, 5 September 2011 by Paul McSweeney

A recent whitepaper published from Adobe underlines the importance of the Facebook Like button. We all know that Facebook is an integral part of many people’s lives, and that it has offered businesses an hitherto unseen opportunity to engage meaningfully … Continue reading →

Posted in Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Media | Tagged , , , , , , , , | 1 Comment

Measuring our social media efforts is the only way to improve them

Posted on Friday, 20 May 2011 by Paul McSweeney

Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading →

Posted in General, How to: Facebook for Business, How-To: Social Networking, PPC Advertising, Social Media, Social Media | Tagged , , , , , , , , , , | Leave a comment

Attract more customers through a relevant newsletter

Posted on Wednesday, 7 July 2010 by Paul McSweeney

Many of us subscribe to online newsletters and attend events to increase our business knowledge.  Some companies have even combined the two to great effect. Perhaps you could do the same for your customers? Your customers are no doubt hungry … Continue reading →

Posted in E Mail Marketing, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , , | Leave a comment