Tag Archives: foursquare

Foursquare founder slates Facebook Places

Posted on Tuesday, 24 August 2010 by Paul McSweeney

Talking to The Telegraph,  Dennis Crowley, said he had now had time to play around with Facebook’s new location tool, which directly rivals his own product by allowing people to share their location with their network, through checking into bars, … Continue reading →

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Starbucks…on top of their social media game

Posted on Tuesday, 10 August 2010 by Paul McSweeney

You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programmes on Facebook, using Foursquare to offer discounts for mayoral checkins, learning from Dell to create a customer-powered … Continue reading →

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Social media marketing is catching on

Posted on Friday, 30 July 2010 by Paul McSweeney

Social media is becoming an important marketing tool for businesses, and now that Foursquare is starting to draw a following in the UK, some companies are trying to take advantage. Foursquare has been around since March 2009, but it wasn’t … Continue reading →

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Foursquare..a stalker's dream or genuinely useful?

Posted on Wednesday, 28 July 2010 by Paul McSweeney

Foursquare is the latest social networking tool to generate online buzz. It promises something new. It leads the way in a wave of “geolocative” social networking tools. In addition to offering the communal connectivity of Twitter and Facebook, Foursquare also … Continue reading →

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Social Location Marketing: How can it benefit in B2B?

Posted on Monday, 12 July 2010 by Paul McSweeney

As with so many channels within social media, social location marketing, the process of utilizing Social Location Sharing platforms such as Foursquare, Gowalla, MyTown and others as a marketing channel, seems most difficult for the B2B sector. Meanwhile, the opportunities … Continue reading →

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The social future of loyalty rewards programmes

Posted on Friday, 2 July 2010 by Paul McSweeney

A new social twist on loyalty rewards programmes has been announced – the launch of Topguest, a new service that will allow people to use their favorite location-aware social networks for something more than tricksy points, badges, mayorships and the odd … Continue reading →

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