Tag Archives: Facebook

The internet – the domain of oligarchs?

Posted on Thursday, 13 October 2011 by Paul McSweeney

I have recently read in a blog post, that Facebook has now become the same size of the Internet in 2004. There have been an inordinate amount of statistics thrown at us about Facebook’s sheer mass and dominance. Rarely a … Continue reading →

Posted in E-Commerce, Facebook, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Leave a comment

“Like-gating” on Facebook no longer cuts it:

Posted on Monday, 22 August 2011 by Paul McSweeney

As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading →

Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media | Tagged , , , , , , , , | Leave a comment

How can Facebook work for you?

Posted on Monday, 8 August 2011 by Paul McSweeney

Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , | Leave a comment

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Leave a comment

Facebook users can now video chat

Posted on Monday, 11 July 2011 by Paul McSweeney

Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Media, Social Media | Tagged , , , , , | Leave a comment

A country has 1 currency; Facebook has at least 3…

Posted on Monday, 11 April 2011 by Paul McSweeney

Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of  social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , | Leave a comment

Engagement nothing compared to getting a deal..

Posted on Wednesday, 16 February 2011 by Paul McSweeney

Research has come out this morning from eConsultancy and Toluna, indicating that special offers are the key to our heart as Facebook users. Engagement has been somewhat hard to define in any case. The Cluetrain Manifesto’s point that markets are … Continue reading →

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Facebook is the future for business, but needs to be done properly

Posted on Tuesday, 18 January 2011 by Paul McSweeney

Profiles are for people. Pages are for brands. Certainly, in the past 12 months, more and more businesses have jumped on to the Facebook bandwagon. Realising that many of their customers were actively using Facebook, they set up pages for … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Networking | Tagged , , , , , | Leave a comment

Social Media and Games..the most popular apps for Facebookers…

Posted on Friday, 17 December 2010 by Paul McSweeney

A recent poll on the Sony Ericsson Facebook page has revealed that mobile games and social media are the most popular form of smartphone application with the brand’s fan base. The Android application Angry Birds was one of the most … Continue reading →

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Where are my fans and followers?

Posted on Thursday, 16 December 2010 by Paul McSweeney

There are plenty of reasons why your current social media strategy may not be serving you well. Here are a few possibilities — take a look and see if anything sounds familiar to your business: You update your page too … Continue reading →

Posted in General, Services, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Leave a comment