Tag Archives: f-commerce

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged E-Commerce, f-commerce, Facebook, multichannel retailing, online discounts and deals, Social Commerce, Social Networking | Leave a comment

F-commerce takes a number of different forms

Posted on Thursday, 16 June 2011 by Paul McSweeney

As more and more companies embrace e-commerce on Facebook, we see there are different ways that organisations are using this new sales tool. If you have a product to sell, then most of your customers probably spend significant amounts of … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking | Tagged Asos, CRM and facebook, customer advocacy, exclusive content for facebook, f-commerce, fans merchandise, m&s facebook, social commerce today, starbucks | Leave a comment

Selling on Facebook..you need to offer something extra

Posted on Friday, 10 June 2011 by Paul McSweeney

One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Networking | Tagged content engagement, convenience, exclusivity, f-commerce, Facebook-commerce, mercedes-benz, multi-channel selling, social commerce today | Leave a comment

Why we are sold on the potential of Social Commerce

Posted on Saturday, 23 April 2011 by Paul McSweeney

Facebook and f-commerce is really growing fast. As with most new ideas, they become widespread in the States, and then come to the UK. This is true of f-commerce too. Firms have successfully being deploying Facebook as a sales channel … Continue reading →

Posted in Facebook, How to: Facebook for Business, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions | Tagged 1-800 flowers, Amazon, ebay, f-commerce, M-Commerce, paul marsden, selling online, social commerce today, Tesco | Leave a comment

Asos is opening a fully stocked Facebook shop

Posted on Wednesday, 19 January 2011 by Paul McSweeney

Paul Marsden, author of Social Commerce Today, has recently written an article discussing how the UK has been relatively slow on the uptake as far as social commerce is concerned. Social Commerce set to grow in 2011 Asos , a … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, Social Commerce | Tagged Asos, brands, f-commerce, facebook store, social apps, Social Commerce | Leave a comment

2011- a bumper year predicted for Social Commerce

Posted on Thursday, 28 October 2010 by Paul McSweeney

Social Commerce is huge business. And this is only set to continue. Personally, I think B2B social commerce will take off properly next year. The increase in people starting their own business following redundancy from the public sector, will make … Continue reading →

Posted in Facebook, M-Commerce, Social Commerce, Social Media, Social Networking | Tagged B2B, f-commerce, group buying, groupon, Livingsocial, mobile commerce, Social Commerce, YouSwoop | Leave a comment

Selling on Facebook – the issues that need addressing

Posted on Friday, 15 October 2010 by Paul McSweeney

Facebook is fast becoming one of the biggest digitial shopping malls around. Today, we take a look at some of the main issues sellers face: Why Sell on Facebook: A: 500M+ users, 50% log on every day, web’s most visited … Continue reading →

Posted in E Mail Marketing, E-Commerce, Facebook, Social Commerce, Social Media, Social Networking | Tagged brand loyalty, E-Commerce, f-commerce, Facebook, Social Commerce, social media ROI, social merchandising, social product catalogue, store-fronts | Leave a comment

F-commerce will enable you to leap above the competition

Posted on Monday, 13 September 2010 by Paul McSweeney

F-commerce, the ability to purchase services and products via Facebook, will have a significant impact on the use of social media in business as more brands integrate it into their sales strategies. Delta Airlines recently announced that it had launched … Continue reading →

Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged delta airlines, E-Commerce, f-commerce, Facebook, fan acquisition, sales, Social Media | Leave a comment

The future of f-commerce being played out..

Posted on Tuesday, 17 August 2010 by Paul McSweeney

So P&G are developing quite a taste for f-commerce – selling on Facebook. In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support … Continue reading →