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Tag Archives: engagement
Twitter to focus more on companies
Earlier this week, Twitter announced that it is to revamp some features of its site in order to give more focus to companies. The company has become increasingly reliant upon advertising revenue, with the main money source currently coming from … Continue reading
Posted in E-Commerce, How-To: Social Networking, Social Commerce, Social Media, Social Networking, Twitter
Tagged brand customisation, brand loyalty, coca-cola, Disney, engagement, hashtag, promoted tweets, Social Media, social media platforms, twitter blog
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Social Media and the people’s growing discontent
It was hard to miss the violence on London’s streets over the weekend. Needless to say, the vast majority of people were there to protest peacefully about the brutal cuts that are taking place in the public sector. But as … Continue reading
Posted in General, How-To: Social Networking, Social Media, Thoughts & Opinions, World News
Tagged engagement, government protests, mobilising people, policing social media, Social Media, social media law, social media voice
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How do you measure your social media efforts?
Companies are frantically jumping on the social media bandwagon. Blog posts here, tweets there. But not all are stopping to measure whether their efforts are actually having any sort of effect or not? Actual bottom line sales from social media … Continue reading
Posted in Facebook, How-To: Social Networking, Social Media, Thoughts & Opinions
Tagged engagement, measuring success in social media, ROI, Social Media, value
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Social Media…for Absolute Beginners. We can help! (Introductory Meeting)
You, or one of your colleagues/employees, have long since set up the Twitter account, the Facebook account and the company’s LinkedIn’s page. The more daring among you, may even have been updating the company blog sporadically. But no results. No … Continue reading
Posted in Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged engagement, Facebook, online reputation management, small business owners, social media marketing, strategy, time
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The social consumer..a real influencer
I have just been watching a great video with Phillip Kaplan and Brian Solis. They are both highly regarded thinkers in the field of new media. The video talks about the rise of social commerce, and in turn, the level … Continue reading
Posted in Facebook, Social Commerce, Social Media, Social Networking, Thoughts & Opinions
Tagged Blippy, brand influence, Brian Solis, engagement, groupon, pud, Social Commerce, social consumers
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When will shopping become truly social?
The concept of “social” shopping / commerce has been circulating for a few years, but the idea has yet to reach critical mass. Given how intertwined the purchase consideration process and social media have become, it is surprising that social … Continue reading
Posted in M-Commerce, Social Commerce, Social Media
Tagged advocacy, Amazon, awareness, coupons, deals @earlybird, engagement, Facebook, kaboodle, Social Commerce, social shopping, Twitter, universal like button, woot
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10 tips on how to keep focused on social media marketing
Some of our clients tell us how frustrated they can get with all this social media stuff. Despite the hours they spend on it, they just don’t seem to engage in as many conversations as they had envisaged at the … Continue reading
Posted in E Mail Marketing, Facebook, Online Marketing, Search Engine Optimisation, Social Commerce, Social Media, Social Networking
Tagged Blog, brand promotion, channel optimization, enewsletter, engagement, Google Caffeine, Linkedin, measuring, SEO, Social Media, social media marketing, Twitter
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