Tag Archives: Dell

How the biggest companies profit from social media

Posted on Friday, 3 December 2010 by Paul McSweeney

There is a lot of debate around at the moment, as to whether social media can actually generate a profit. Is it  nothing more than being “social”, or can we actually increase sales and profits by spending the time to … Continue reading →

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Starbucks…on top of their social media game

Posted on Tuesday, 10 August 2010 by Paul McSweeney

You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programmes on Facebook, using Foursquare to offer discounts for mayoral checkins, learning from Dell to create a customer-powered … Continue reading →

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Dispelling 4 top myths of social media

Posted on Monday, 26 July 2010 by Paul McSweeney

As it becomes clear (at last!) that message control is dead, corporations in every industry are scrambling to learn about social media so they can incorporate it into their marketing mix. Fear and misconception abound. Here are the top four … Continue reading →

Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , , , , , , , | Comments Off

Twitter is now into e-commerce

Posted on Thursday, 8 July 2010 by Paul McSweeney

On Tuesday Twitter unveiled its first foray into selling products. The company announced @earlybird Exclusive Offers, which will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get … Continue reading →

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Social networks need users' trust before they part with cash

Posted on Tuesday, 22 June 2010 by Paul McSweeney

Facebook’s plan to introduce a currency called Facebook Credits will encourage people to spend on social networks but is a long way from becoming an activitymost people are comfortable with. In February, Facebook announced in a blog post the beta … Continue reading →

Posted in E-Commerce, Facebook, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , , , , | Comments Off

Is your business making full use of technology? Case Study: Dell

Posted on Wednesday, 2 June 2010 by Paul McSweeney

Now here is an incredible statistic. Dell carries only about 7 days of supplies/ inventory. A typical company might have 30 or 50 days of inventory. ” That makes a difference in our cash flow, in our ability to have … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , | 2 Comments