Tag Archives: customer feedback

M&S at the forefront of social commerce

Marks & Spencer, so often maligned for being a haven for wooly jumper aficionados, has been working hard behind the scenes to shed this image. The company is now working with Bazaarvoice to add social commerce capabilities to its online … Continue reading

Posted in E-Commerce, Social Commerce, Social Media | Tagged , , , , , , , | Leave a comment

How to use Twitter for business: Case study:Pepsi

@Pepsi or  @PepsiCo Pepsi may be a classic brand, but it’s using 21st century tools to collaborate and build relationships with customers. For years, PepsiCo, has had a toll-free number that consumers can call to share product feedback. People call … Continue reading

Posted in Online Marketing, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , , | Leave a comment