Tag Archives: customer engagement

M&S at the forefront of social commerce

Posted on Tuesday, 7 December 2010 by Paul McSweeney

Marks & Spencer, so often maligned for being a haven for wooly jumper aficionados, has been working hard behind the scenes to shed this image. The company is now working with Bazaarvoice to add social commerce capabilities to its online … Continue reading →

Posted in E-Commerce, Social Commerce, Social Media | Tagged , , , , , , , | Leave a comment

B2B companies should not ignore social media

Posted on Monday, 6 September 2010 by Paul McSweeney

For business communicators, Twitter followers and Facebook friends will never match consumer audience heights. But don’t ignore the opportunity. The massive popularity of social networking requires marketers and communicators to deploy new creative strategies to help clients find and rally … Continue reading →

Posted in Facebook, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , , | Leave a comment

Some tips on social media best practice for business.

Posted on Thursday, 24 June 2010 by Paul McSweeney

Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can … Continue reading →

Posted in E Mail Marketing, E-Commerce, Facebook, Search Engine Optimisation, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , | Leave a comment

Using social media to the max!

Posted on Thursday, 27 May 2010 by Paul McSweeney

E-tailers are constantly searching for new ways to connect and build a long lasting relationship with their customers. However, a close examination reveals that they fail to use even the existing social commerce tools to the optimum. A quick look … Continue reading →

Posted in Social Commerce, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , | Leave a comment