Tag Archives: conversations

Measuring our social media efforts is the only way to improve them

Posted on Friday, 20 May 2011 by Paul McSweeney

Google Adwords is undoubtedly an excellent advertising tool. Not only does it provide relevant ads to users at the very moment they are looking for something, but from the advertiser’s point of view, a range of measuring tools enable them … Continue reading →

Posted in General, How to: Facebook for Business, How-To: Social Networking, PPC Advertising, Social Media, Social Media | Tagged , , , , , , , , , , | Comments Off

What’s in it for your customer?

Posted on Tuesday, 25 January 2011 by Paul McSweeney

Your customers expect you to have a presence in social media nowadays. Indeed, research shows that people are more inclined to do business with you, if you have the social media tools on your web site. But that is not … Continue reading →

Posted in How-To: Social Networking, Social Media, Social Networking | Tagged , , , , , | Comments Off

How to use Twitter for business: Case study:Pepsi

Posted on Wednesday, 30 June 2010 by Paul McSweeney

@Pepsi or  @PepsiCo Pepsi may be a classic brand, but it’s using 21st century tools to collaborate and build relationships with customers. For years, PepsiCo, has had a toll-free number that consumers can call to share product feedback. People call … Continue reading →

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