Tag Archives: conversation

Any content you create should always be worth sharing:

Posted on Monday, 4 July 2011 by Paul McSweeney

PR is about seeking third-party endorsement and conversation. The social web is about conversation and persuasion rather than pure broadcasting of advertising messages. Social media takes away the control that was the norm for traditional advertising. Now you need to … Continue reading →

Posted in Facebook, How-To: Social Networking, Social Media, Social Media, Social Networking | Tagged , , , , , , , , | Comments Off

Small Business or Global brand..it does not determine social media success

Posted on Tuesday, 15 March 2011 by Paul McSweeney

Through my research on social media, I have realised that there is an element of risk no matter what size your company. You are entering into something with no predictable outcome. One thing for certain is that your customers and … Continue reading →

Posted in Facebook, How to: Facebook for Business, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , | Comments Off

Elvis would disagree..but we recommend a little MORE conversation!

Posted on Monday, 24 January 2011 by Paul McSweeney

In these social media times, conversations are taking place all the time. Whether you are involved or not, there is most likely a conversation taking place right now; either about something highly pertinent to your business, or indeed your business … Continue reading →

Posted in Aside, How-To: Social Networking, Social Media, Thoughts & Opinions | Tagged , , , , , , , | Comments Off

Dispelling 4 top myths of social media

Posted on Monday, 26 July 2010 by Paul McSweeney

As it becomes clear (at last!) that message control is dead, corporations in every industry are scrambling to learn about social media so they can incorporate it into their marketing mix. Fear and misconception abound. Here are the top four … Continue reading →

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Some tips on social media best practice for business.

Posted on Thursday, 24 June 2010 by Paul McSweeney

Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can … Continue reading →

Posted in E Mail Marketing, E-Commerce, Facebook, Search Engine Optimisation, Social Commerce, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

Talk is no longer cheap in the social media community: Conversations are now Markets

Posted on Wednesday, 12 May 2010 by Paul McSweeney

We’re seeing an advertising revolution like we’ve never experienced before.  Banner ads, adsense, flash messages, coupons, direct mail, spam mail or anything that the advertising and marketing industries have thrown at us in the past simply don’t work anymore. Advertisers can … Continue reading →

Posted in E Mail Marketing, Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , , | Comments Off

How do I use Social Media to get me business if I am a 1 man band?

Posted on Wednesday, 28 April 2010 by Paul McSweeney

In short; it can only be achieved by building stronger relationships. You can have the largest network around, but if you are not engaging in conversation, little fruit will be borne out of your efforts. Social media can expand your … Continue reading →

Posted in E Mail Marketing, Facebook, Social Media, Social Networking, Thoughts & Opinions, World News | Tagged , , , , , , | Comments Off