Tag Archives: buzz

Companies have no choice but to innovate in social media

Posted on Tuesday, 19 April 2011 by Paul McSweeney

PR and advertising have long been the traditional methods of conveying a company’s message to an audience. Whether it be to create brand perception, or simply to raise awareness, there are plenty of people out there, whom you can pay … Continue reading →

Posted in Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Comments Off

Social Media Monitoring: You need to be doing it!

Posted on Monday, 24 May 2010 by Paul McSweeney

We have discussed the importance of online media monitoring before in our blog; but we continue to be astounded by how few companies actually do this on a regular basis. It is more important now that social media is so … Continue reading →

Posted in E Mail Marketing, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , , , | Comments Off