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Tag Archives: brand engagement
“Like-gating” on Facebook no longer cuts it:
As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading
Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media
Tagged advocacy, brand engagement, Facebook, Google, like, like-gating, recommend, tweets, wisdom of friends
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Social Media mimics real life
One of the main men in social media, Brian Solis, has just released some great research on how we use the tools that are available to us to network. Social Networks When the craze first started, we all frantically sought … Continue reading
How to use Twitter for business: Case study:Pepsi
@Pepsi or @PepsiCo Pepsi may be a classic brand, but it’s using 21st century tools to collaborate and build relationships with customers. For years, PepsiCo, has had a toll-free number that consumers can call to share product feedback. People call … Continue reading
Advertisers embrace social networks
Advertisers and their agencies have embraced Facebook and Twitter, as social media reaches a size and scale few brands can ignore. Many leading brands have used some form of social media, which agencies contrast with traditional advertising slots bought on … Continue reading
Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing
Tagged advertising agency, brand engagement, coca-cola, earned media, Facebook, pantene, promoted tweets, Social Media, social networks, traditional advertising, trending topic, Twitter, unilever
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