Tag Archives: B2C

B2B companies should not ignore social media

Posted on Monday, 6 September 2010 by Paul McSweeney

For business communicators, Twitter followers and Facebook friends will never match consumer audience heights. But don’t ignore the opportunity. The massive popularity of social networking requires marketers and communicators to deploy new creative strategies to help clients find and rally … Continue reading →

Posted in Facebook, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , , | Comments Off

Social Location Marketing: How can it benefit in B2B?

Posted on Monday, 12 July 2010 by Paul McSweeney

As with so many channels within social media, social location marketing, the process of utilizing Social Location Sharing platforms such as Foursquare, Gowalla, MyTown and others as a marketing channel, seems most difficult for the B2B sector. Meanwhile, the opportunities … Continue reading →

Posted in E-Commerce, Online Marketing, Social Commerce, Social Media | Tagged , , , , , , , | Comments Off