Tag Archives: B2B

2011- a bumper year predicted for Social Commerce

Posted on Thursday, 28 October 2010 by Paul McSweeney

Social Commerce is huge business. And this is only set to continue.  Personally, I think B2B social commerce will take off properly next year. The increase in people starting their own business following redundancy from the public sector, will make … Continue reading →

Posted in Facebook, M-Commerce, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , | Comments Off

B2B companies should not ignore social media

Posted on Monday, 6 September 2010 by Paul McSweeney

For business communicators, Twitter followers and Facebook friends will never match consumer audience heights. But don’t ignore the opportunity. The massive popularity of social networking requires marketers and communicators to deploy new creative strategies to help clients find and rally … Continue reading →

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Social Location Marketing: How can it benefit in B2B?

Posted on Monday, 12 July 2010 by Paul McSweeney

As with so many channels within social media, social location marketing, the process of utilizing Social Location Sharing platforms such as Foursquare, Gowalla, MyTown and others as a marketing channel, seems most difficult for the B2B sector. Meanwhile, the opportunities … Continue reading →

Posted in E-Commerce, Online Marketing, Social Commerce, Social Media | Tagged , , , , , , , | Comments Off