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Tag Archives: advocacy
“Like-gating” on Facebook no longer cuts it:
As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading
Posted in Facebook, General, How-To: Social Networking, Social Media, Social Media
Tagged advocacy, brand engagement, Facebook, Google, like, like-gating, recommend, tweets, wisdom of friends
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Become an influencer..make that your goal for 2011 and watch online sales rocket!
Influence Social Media Depending upon your business, you will no doubt have a call to action, which is your goal in terms of emarketing. It may be more sales, more enquiries, more referrals etc. No matter what your goal is, … Continue reading
Posted in Facebook, General, Social Media, Social Media, Thoughts & Opinions
Tagged advocacy, brand advocates, consumer empowerment, consumer generated content, influence, social web, Web 2.0
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When will shopping become truly social?
The concept of “social” shopping / commerce has been circulating for a few years, but the idea has yet to reach critical mass. Given how intertwined the purchase consideration process and social media have become, it is surprising that social … Continue reading
Posted in M-Commerce, Social Commerce, Social Media
Tagged advocacy, Amazon, awareness, coupons, deals @earlybird, engagement, Facebook, kaboodle, Social Commerce, social shopping, Twitter, universal like button, woot
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