Tag Archives: advertising

Companies have no choice but to innovate in social media

Posted on Tuesday, 19 April 2011 by Paul McSweeney

PR and advertising have long been the traditional methods of conveying a company’s message to an audience. Whether it be to create brand perception, or simply to raise awareness, there are plenty of people out there, whom you can pay … Continue reading →

Posted in Social Media, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Leave a comment

More privacy concerns as Facebook users can now "check-in"

Posted on Monday, 23 August 2010 by Paul McSweeney

Facebook users can already poke, post, like and share. Now the social networking website has added another activity to its arsenal of social activities – users can now “check-in”. With its Places feature, which it launched on Wednesday, users can … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking | Tagged , , , , , , , , , , | Leave a comment

The future of f-commerce being played out..

Posted on Tuesday, 17 August 2010 by Paul McSweeney

So P&G are developing quite a taste for f-commerce – selling on Facebook.  In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support … Continue reading →

Posted in Facebook, Online Marketing, Social Commerce, Social Media | Tagged , , , , , , , , , | Leave a comment

Apple's iAds set to herald a new dawn

Posted on Monday, 5 July 2010 by Paul McSweeney

Last week, it was announced that the 5 billionth person in the world now has a mobile phone. Not only is this a staggering number in itself, but I think it has great implications for future advertising budgets. Traditional advertising … Continue reading →

Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , , , , | Leave a comment

Talk is no longer cheap in the social media community: Conversations are now Markets

Posted on Wednesday, 12 May 2010 by Paul McSweeney

We’re seeing an advertising revolution like we’ve never experienced before.  Banner ads, adsense, flash messages, coupons, direct mail, spam mail or anything that the advertising and marketing industries have thrown at us in the past simply don’t work anymore. Advertisers can … Continue reading →

Posted in E Mail Marketing, Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , , | Leave a comment