Search Marketing

Search Marketing can be defined as Organic SEO and PPC Advertising such as Google Adwords and Bing PPC, but these days your search results will be influenced by a variety of additional factors too, most especially Social Media Marketing. Please follow the links to the pages on search engine optimisation and Adwords for a fuller explanation of our methodologies.

Additional Online Marketing Activities

SEO is just one aspect of the online success of any website; a site must be properly optimised in order to stand any chance of generating sales.  There are many factors that influence sites’ search engine rankings and it is the level of recognised authority that a site gains that governs its level of success in the online market.

In recent years websites have been effectively marketed by use of inbound linking strategies and directory listings – perform the correct SEO, gain inbound links from varied, relevant and above all quality sources and the authority of a site increases and therefore the search engine rankings improve.

Since the fairly recent advent of social media – Blogging, Facebook, Twitter, YouTube etc., the way that we use the Internet to find information has changed.

Social media has presented SEO’s and online marketers with a multitude of new channels and opportunities to promote businesses via the Internet.

Once your site is live we will continue to research, recommend and work to raise your websites profile through effective, high quality link building.

Any strategy we put forward will have the following objectives:

• Build your site’s authority
• Ensure your site is perceived as highly relevant and within topic
• Ensure your site is a reliable and trusted source of information
• Ensure that people will happily recommend your services to others

Achieving the above objectives will ensure that the traffic that is driven to your website is of high quality and service targeted – with a higher probability of conversion to enquiries and sales.

Monitoring & Reporting

The key to the success of any SEO and/or online marketing strategy is to be able to monitor and measure its’ performance and evaluate the ROI. We use Google Analytics to deliver concise, user friendly, web metrics style reports.  This allows us to review results and evaluate the success level of your project, sending these to you by email on a monthly basis.

We will always advise when new or additional search related applications, tools and directory opportunities are available and how best to utilise these in order to maximise online business exposure.  E.g. Google Business Centre, custom maps etc.  In addition, we will always act in response to any changes in search algorithms and/or search indexing practices that may affect the performance of your site.