Search Engine Optimisation (SEO)
We will optimise your web site for the major search engines using our competitor, market and keyword research methodology. We will evaluate and recommend a defined list of key phrases that will, with effective search engine rankings, return high levels of targeted traffic that convert to enquiries and sales.
With the list defined, the pages and content of the site will be optimised for the selected phrase(s), matching relating phrases to appropriate content throughout. This ensures that each site page is search engine friendly and will be indexed accurately in relation to the topic of the page – this is known as search engine optimisation or SEO.
It is very important that consideration is given to SEO at the START of a project as the results of the SEO research help to determine the content and structure of the site.
An essential step in search engine optimisation is keyword research. Here competitive keywords and keyword demands, relating to your sites’ subject and content are found. Keyword research is done to maximize the impact of search engine optimisation and ensure that the phrases that the site is optimised for are phrases that are being searched for. When your site ranks well, more relevant customers come to the site, leading to an increase in enquires and sales. The accurate identification and careful selection of these important keywords and key phrases is the key to your sites’ success.
We create a defined list of high search demand, performing keywords for your project – much of the success of your SEO strategy relates to how well your site ranks for these phrases.
This is for better search engine ranking performance. Based on results from the keyword research, a study is made of your competitors who may already have high search engine rankings (for the chosen phrases), and how they are ranking so that we may target your website to compete effectively and build this into our overall strategy.
We will work with you to evaluate and analysis both online and offline competitors and make recommendation in relation to gaining required market share.
Page Content Optimisation
Page content optimisation is re-writing / adjusting the text that you initially supply for your site, in such a way that it becomes search engine friendly whilst remaining appealing to the site user. Keywords relevant to your site are optimised so that your site ranks highly when search engines crawl your site.
We will work with you to ensure the correct pages and content are in place in order to focus the optimisation in relation to the content topic.
Page Attribute Optimisation
Page attribute optimisation refers to factors that have an effect on your website or web page(s) listing within natural search results e.g. Which page & position your site appears on in a search engine when a search is made for ‘Estate Agent Staines’ for example.
The majority of these factors are controlled by the coding within your website’s pages. Examples of page attribute optimisation include:
- Meta tags – the correct structure of title, description and keyword meta tags.
- Keyword placement – how, when and where the related key phrase appears on the page and ensuring instances of contextual linking to relevant content.
- Keyword density – ensuring that the page isn’t over optimised with too many key words. Modified keywords can have an adverse effect on the value of the page within the search engine index.
- Additional factors – include optimised images, important text bolded, the correct use of headings and sub heading to separate key content etc.
We will perform initial optimisation prior to site launch and work with you to ensure that any new content and / or pages are optimised effectively as they are added to the website.
Search Engine & Directory Submissions
If required, your site is submitted by hand to all the major search engines, directories and some specialised directories. Not all search engines and directories have the same rules for submission; therefore care is taken to submit to the appropriate search engines by following their specific guidelines.