Google Adwords

How Google Adwords works

Advertising with sponsored links on the Google allows you to reach more than 78% of UK Internet users, currently reckoned at 34 million users and climbing.

The beauty of AdWords is that your message is only shown to that narrower group of users who are looking specifically for your product or service.

Because users are searching for you and not the other way round, you are only attracting the people who are likely to buy.

Google AdWords exploits the difference between market push and consumer pull, with a commensurate effect on your return on investment (ROI).

A Typical Search Results Page from Google:

 

 

 

 

 

 

 

 

 

 

 

 

Benefits of Google Adwords

• You pay only for click-throughs from users who want to buy
• Your ad reaches more than 78% of search engine users
• You can advertise in 110+ countries worldwide
• You gain new customers specifically interested in your products or services
• You increase sales of your products or services
• More visitors to your site
• You  make your brand more popular

Effectiveness of Internet advertising

Surveys out among advertisers who use various forms of advertising, have shown the percentage of their satisfaction with each form of advertising. (Source: Google Pro Centre).

This survey has also proven that nothing can equal Google AdWords. More than 90% of the respondents have said that they are most satisfied with sponsored links, advertising on Google.

Satisfaction with Google AdWords is higher by some 32-57% compared to any other form of advertising.

Choosing your best strategy

Managing a Google AdWords campaign is the easy part – leave it to us. Deciding how assertive you want to be is up to you.

Aggressive Strategy

• Our analysts suggest a budget tailored to ensure the highest rankings for your message
• The cost per click is higher; deliberately aggressive to drive your site towards that all important first position
• Though more costly, such a campaign offers the highest potential return on investment, aggressively presenting your brand in the optimum position at the time of most demand

Optimal Strategy

• This type of campaign keeps your ranking well up on the first page, without the high costs necessary to be among the front-runners
• Our analysts achieve this optimal budget by targeting alternative delivery methods & Ads to reach the highest possible rankings, at a fairly reasonable pay-per-click cost, alongside competitive sponsored links

Holding Strategy

• This strategy presents your message in display,  for as long as possible, without dropping too far from the leaders, maintaining the highest ranking possible against the competition’s sponsored links
• With this option you are paying the lowest possible price per click

Combined SEO and AdWord Strategies

We can combine any of the above strategies with an Organic Search Engine Marketing strategy.

By far the most effective way to create and maintain cost effective, established Google Search Engine exposure, SEO (Search Engine Optimisation) works in harmony with your Google AdWord campaign and also targets the search phrases that you are bidding for.

Achieving a highly ranked page 1 listing for a search phrase that you are bidding for, removes the need to continue bidding for that phrase, thus reducing direct costs.

Adwords Professionals

We have 2 people who have passed the Google Adwords Professional exam so we are well placed to run an efficient campaign on your behalf.

Call us now on 01743 244204 to see how Google Adwords can help your business.