Category Archives: World News

Smartphones are making retailers think again.

Posted on Friday, 4 June 2010 by Paul McSweeney

Asda, the UK supermarket chain owned by Walmart, launched a new “price guarantee” campaign a few weeks ago. This enables shoppers to access a price comparison website to check their overall spending during the store against leading competitors such as … Continue reading →

Posted in E-Commerce, Facebook, M-Commerce, Online Marketing, Social Commerce, Thoughts & Opinions, Traditional Marketing, World News | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

The power of Mothers in social networking.

Posted on Friday, 28 May 2010 by Paul McSweeney

Young mothers active in social networks are potentially a formidable force. New online social networks have shifted the traditional dynamics of the consumers products businesses in particular, and on occasion, have undermined a brand’s ability to shape public reactions. Take … Continue reading →

Posted in Facebook, M-Commerce, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing, World News | Tagged , , , , , , | Leave a comment

Social Networking via your Smart TV…the future is closer than you think:

Posted on Tuesday, 18 May 2010 by Paul McSweeney

A year from now, according to Intel, television will have been reinvented by a concept it calls, Smart TV. Google and Intel are widely expected to announce a significant breakthrough into consumer electronics and the broadcast industry with the announcement … Continue reading →

Posted in E-Commerce, Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing, Web Development, World News | Tagged , , , , , , , , | Leave a comment

Starbucks – leading the way in f + m commerce…

Posted on Tuesday, 11 May 2010 by Paul McSweeney

Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile commerce dimension. Fully integrated into Facebook (not merely a storefront), … Continue reading →

Posted in E-Commerce, Facebook, Online Marketing, Services, Social Media, Social Networking, Thoughts & Opinions, World News | Leave a comment

Organic SEO- it's not free but well worth the time ..

Posted on Monday, 10 May 2010 by Paul McSweeney

Organic SEO is not a cheap option when it is done properly. However, the increase in traffic and leads is unbelievable. The ideal business scenario would be to rely purely on word of mouth and leads generated through Google organically. … Continue reading →

Posted in E Mail Marketing, Facebook, Online Marketing, PPC Advertising, Search Engine Optimisation, Thoughts & Opinions, World News | 3 Comments

To succeed with social media; you must change your mindset…

Posted on Friday, 7 May 2010 by Paul McSweeney

Social media is, in many ways, a solution to some of the problems we’ve created ourselves. The divide we’ve created between the company and the customer is one of our own design, and social media is helping to shorten that … Continue reading →

Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing, World News | 1 Comment

Peer-to-peer selling..what's the next big one?

Posted on Thursday, 6 May 2010 by Paul McSweeney

Popularised in the early days of the Internet by sites such as Napster, the advent of social networks has provided opportunities for peer-to-peers selling across a whole number of businesses; that you wouldn’t have thought possible. Ebay has been the … Continue reading →

Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, World News | Leave a comment

How can I manage my own online reputation?

Posted on Wednesday, 5 May 2010 by Paul McSweeney

In the digital world, expect your clients, new boss, and recruiters to review your online footprint.  In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not … Continue reading →

Posted in Social Media, Thoughts & Opinions, World News | 1 Comment

The future of Facebook Commerce – Case Study:Levi's

Posted on Tuesday, 4 May 2010 by Paul McSweeney

Facebook has recently launched a number of new initiatives in a bid to increase their domination of the web. One of the one’s that has come to the fore is the ability for organisations with fan pages to display and … Continue reading →

Posted in E-Commerce, Facebook, Social Media, Social Networking, Thoughts & Opinions, World News | Tagged , , , , | 2 Comments

Social Commerce: It’s all in the mind

Posted on Monday, 3 May 2010 by Paul McSweeney

The purpose of this paper is to (hopefully) provide you with some insight into how social commerce works from a psychological standpoint. It is important to understand why it makes commercial sense to help people to connect where they buy … Continue reading →

Posted in E-Commerce, Facebook, Online Marketing, Services, Social Media, Social Networking, Thoughts & Opinions, World News | Tagged , , , , | 1 Comment