Category Archives: Thoughts & Opinions

Google helps you manage your own reputation online

Posted on Tuesday, 21 June 2011 by Paul McSweeney

Google has recently introduced a tool whereby we can keep track on what is being said about us on the Web. It is important to realise that much of your online reputation is out of your control. If you are … Continue reading →

Posted in General, Services, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , , | Leave a comment

eBay buys out Magento.

Posted on Wednesday, 8 June 2011 by Paul McSweeney

It was announced earlier this week that eBay has bought the 51% of Magento that it didn’t already own. It had already paid $22.5m for 49% of the company last year. Magento provides e-commerce platforms to small and medium sized … Continue reading →

Posted in E-Commerce, M-Commerce, Social Commerce, Thoughts & Opinions | Tagged , , , , , , , | Leave a comment

Who is going to be your in-house social media strategist??

Posted on Wednesday, 4 May 2011 by Paul McSweeney

In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , | 2 Comments

Why we are sold on the potential of Social Commerce

Posted on Saturday, 23 April 2011 by Paul McSweeney

Facebook and f-commerce is really growing fast. As with most new ideas, they become widespread in the States, and then come to the UK. This is true of f-commerce too. Firms have successfully being deploying Facebook as a sales channel … Continue reading →

Posted in Facebook, How to: Facebook for Business, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , , , , , | Leave a comment

Companies have no choice but to innovate in social media

Posted on Tuesday, 19 April 2011 by Paul McSweeney

PR and advertising have long been the traditional methods of conveying a company’s message to an audience. Whether it be to create brand perception, or simply to raise awareness, there are plenty of people out there, whom you can pay … Continue reading →

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A country has 1 currency; Facebook has at least 3…

Posted on Monday, 11 April 2011 by Paul McSweeney

Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of  social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading →

Posted in E-Commerce, Facebook, How-To: Social Networking, M-Commerce, Social Media, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , | Leave a comment

Online reputation Management (ORM) becoming the norm not the exception

Posted on Wednesday, 6 April 2011 by Paul McSweeney

People often tend to forget the speed at which data can and is transferred across the internet. Search engines and algorithms are forever sweeping through the internet space, and very rarely leave anything behind. So that image you put on … Continue reading →

Posted in Facebook, How-To: Social Networking, Social Media, Social Networking, Thoughts & Opinions | Tagged , , , , | Leave a comment

Not enough choice..we have only ourselves to blame…

Posted on Friday, 1 April 2011 by Paul McSweeney

Google has become a verb. Facebook has a valuation of between $50 and $75 billion depending on where you read. It will probably go up another $1bn by the time it takes me to write this blog post. In recent … Continue reading →

Posted in General, Thoughts & Opinions, World News | Leave a comment

Social Media and the people’s growing discontent

Posted on Tuesday, 29 March 2011 by Paul McSweeney

It was hard to miss the violence on London’s streets over the weekend. Needless to say, the vast majority of people were there to protest peacefully about the brutal cuts that are taking place in the public sector. But as … Continue reading →

Posted in General, How-To: Social Networking, Social Media, Thoughts & Opinions, World News | Tagged , , , , , , | Leave a comment

Morello Digital – dusting off the ole corporate image..(hopefully!)

Posted on Friday, 25 March 2011 by Paul McSweeney

Social media is all about conversation, and conversations take place between humans. The companies that have achieved tangible success have grasped this from the outset. They have brought down the walls of their corporate offices, shed the old image, and … Continue reading →

Posted in General, How-To: Social Networking, Search Engine Optimisation, Social Media, Thoughts & Opinions | Tagged , , , , , , | Leave a comment