Category Archives: Social Media

Groupon – the dot com boom (and bust) all over again?

Posted on Friday, 11 November 2011 by Paul McSweeney

We could not let the working week draw to a close without mentioning the IPO on the New York Stock Exchange of Groupon. The company raised $700 million after increasing the size of its initial public offering, becoming the largest … Continue reading →

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Have you honed your SoLoMo strategy?

Posted on Sunday, 23 October 2011 by Paul McSweeney

The key to Apple’s success was that Steve Jobs and his team thought like a customer and not an engineer. The new generation of smartphones has introduced the notion of technology being something personal, and even cool. Elegant cases and different … Continue reading →

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The internet – the domain of oligarchs?

Posted on Thursday, 13 October 2011 by Paul McSweeney

I have recently read in a blog post, that Facebook has now become the same size of the Internet in 2004. There have been an inordinate amount of statistics thrown at us about Facebook’s sheer mass and dominance. Rarely a … Continue reading →

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Mobile retail – the perfect way to buy

Posted on Monday, 19 September 2011 by Paul McSweeney

Even though buying things with our phones is still more of a novelty than a way of life, this is changing rapidly. Ocado on the Go, for example, already accounts for more than 12% of the internet retail firm’s sales … Continue reading →

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Social commerce does work; a recent paper from Adobe says as much!

Posted on Monday, 5 September 2011 by Paul McSweeney

A recent whitepaper published from Adobe underlines the importance of the Facebook Like button. We all know that Facebook is an integral part of many people’s lives, and that it has offered businesses an hitherto unseen opportunity to engage meaningfully … Continue reading →

Posted in Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Media | Tagged , , , , , , , , | 1 Comment

“Like-gating” on Facebook no longer cuts it:

Posted on Monday, 22 August 2011 by Paul McSweeney

As recently as twelve months ago, companies and brand owners were frantically scrambling for as many Facebook “likes” as they could get. Indeed, the process of “like-gating” -where companies ask for “likes” in order to give access to exclusive content … Continue reading →

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The riots have brought out the best and the worst in social media

Posted on Thursday, 11 August 2011 by Paul McSweeney

Social media, and in particular, Twitter, have played an important part in the riots across the UK over the past week. Twitter was lauded as a tool for democracy at the beginning of the year, in the context of the … Continue reading →

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How can Facebook work for you?

Posted on Monday, 8 August 2011 by Paul McSweeney

Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , | Comments Off

The web …it’s a people business now

Posted on Thursday, 4 August 2011 by Paul McSweeney

With Twitter and other social networking tools, the convergence of our online and offline lives has never been more real. It is becoming second nature to go online to communicate with friends. With so many apps and services now available … Continue reading →

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Facebook users can now video chat

Posted on Monday, 11 July 2011 by Paul McSweeney

Last week, Facebook announced that they had entered into an agreement with Skype, to allow Facebook users to place video calls to friends and family. All users need to do would be to accept the call, and the Skype feature … Continue reading →

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