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Category Archives: Social Commerce
The challenges facing the social media guru in your company!
Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading
Selling on Facebook..you need to offer something extra
One of my favourite websites, Social Commerce Today, is a leader in documenting the latest developments in the world of social commerce, facebook commerce, and the psychology behind social shopping. As more and more brands realise the potential of social … Continue reading
eBay buys out Magento.
It was announced earlier this week that eBay has bought the 51% of Magento that it didn’t already own. It had already paid $22.5m for 49% of the company last year. Magento provides e-commerce platforms to small and medium sized … Continue reading
Posted in E-Commerce, M-Commerce, Social Commerce, Thoughts & Opinions
Tagged E Commerce, E-Commerce, ebay, ford, paypal, Social Commerce, swatch, x-commerce
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Small companies can have the edge in social media:
I have great news. Social media need not be an expensive exercise. It is the opposite of throwing money at something, and waiting for the sales to flood in. A small outfit can make some big inroads into social media. … Continue reading
Who is going to be your in-house social media strategist??
In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading
Why we are sold on the potential of Social Commerce
Facebook and f-commerce is really growing fast. As with most new ideas, they become widespread in the States, and then come to the UK. This is true of f-commerce too. Firms have successfully being deploying Facebook as a sales channel … Continue reading
Twitter is 5..but what’s it really all about.
0-1 billion tweets per week in 5 years There has been a lot of media space devoted to Twitter in the past few days. It has reached the grand old age of 5. Without any clear revenue path, some think … Continue reading
Ladies dreams fulfilled through the Webcam Social Shopper..not quite!
Social commerce companies have been working hard to marry up the abilities of social networking with clothes shopping. We reported on this blog some time ago that Diesel had introduced a Facebook Photo Mirror that allows in-store shoppers to take … Continue reading
The “social” consumer is King as far as brands are concerned.
One of the most significant phenomena of social media is the advent of the social consumer. Never before, has a consumer had so much power to influence the uptake of a product or service within their own social network. They … Continue reading
Asos is opening a fully stocked Facebook shop
Paul Marsden, author of Social Commerce Today, has recently written an article discussing how the UK has been relatively slow on the uptake as far as social commerce is concerned. Social Commerce set to grow in 2011 Asos , a … Continue reading
Posted in E-Commerce, Facebook, How to: Facebook for Business, Social Commerce
Tagged Asos, brands, f-commerce, facebook store, social apps, Social Commerce
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