Category Archives: Social Commerce

2012 – multichannel, m-commerce, e-commerce – shopping opportunities galore!

Posted on Sunday, 8 January 2012 by Paul McSweeney

A belated Happy New Year to everybody. While we read about the struggle retailers continue to face on the High St; online retailing is set for another year of bumper growth. According to IMRG, the trade body for internet retailers, … Continue reading →

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Twitter to focus more on companies

Posted on Saturday, 10 December 2011 by Paul McSweeney

Earlier this week, Twitter announced that it is to revamp some features of its site in order to give more focus to companies. The company has become increasingly reliant upon advertising revenue, with the main money source currently coming from … Continue reading →

Posted in E-Commerce, How-To: Social Networking, Social Commerce, Social Media, Social Networking, Twitter | Tagged , , , , , , , , , | Comments Off

Groupon – the dot com boom (and bust) all over again?

Posted on Friday, 11 November 2011 by Paul McSweeney

We could not let the working week draw to a close without mentioning the IPO on the New York Stock Exchange of Groupon. The company raised $700 million after increasing the size of its initial public offering, becoming the largest … Continue reading →

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Mobile retail – the perfect way to buy

Posted on Monday, 19 September 2011 by Paul McSweeney

Even though buying things with our phones is still more of a novelty than a way of life, this is changing rapidly. Ocado on the Go, for example, already accounts for more than 12% of the internet retail firm’s sales … Continue reading →

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Online retail has definitely come of age:

Posted on Monday, 12 September 2011 by Paul McSweeney

Not a day goes by when we do not hear of the demise of the High St. Indeed, TV footage showing the empty shops goes to show just how much of an impact the Internet has had over the last … Continue reading →

Posted in E-Commerce, Facebook, How to: Facebook for Business, M-Commerce, Social Commerce, Social Media | Tagged , , , , , , , | Comments Off

Social commerce does work; a recent paper from Adobe says as much!

Posted on Monday, 5 September 2011 by Paul McSweeney

A recent whitepaper published from Adobe underlines the importance of the Facebook Like button. We all know that Facebook is an integral part of many people’s lives, and that it has offered businesses an hitherto unseen opportunity to engage meaningfully … Continue reading →

Posted in Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Media | Tagged , , , , , , , , | 1 Comment

How can Facebook work for you?

Posted on Monday, 8 August 2011 by Paul McSweeney

Facebook is online media for millions of people, and therefore needs to be embraced as such. Do not be deterred by the reporting of a slowdown in growth for the second month in a row; or the advent of Google … Continue reading →

Posted in Facebook, How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Thoughts & Opinions | Tagged , , , , | Comments Off

Let your customers buy from you without having to leave Facebook..and your quids in!

Posted on Sunday, 17 July 2011 by Paul McSweeney

Not so long ago, Facebook was a mere social networking tool. Businesses had started to see it as a marketing tool or a customer service portal, but not much more. Nowadays, the more savvy businesses, both large and small, see … Continue reading →

Posted in E-Commerce, Facebook, General, How to: Facebook for Business, Social Commerce, Social Media, Social Networking | Tagged , , , , , , | Comments Off

Can you lend us a fiver mate? (Facebook credits that is..)

Posted on Thursday, 7 July 2011 by Paul McSweeney

Over the past few years, if you were not a social games fan, the emergence of Facebook’s unique virtual currency, Credits, may well have passed you by. Not so long ago, it was popular to send virtual gifts to your … Continue reading →

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F-commerce takes a number of different forms

Posted on Thursday, 16 June 2011 by Paul McSweeney

As more and  more companies embrace e-commerce on Facebook, we see there are different ways that organisations are using this new sales tool. If you have a product to sell, then most of your customers probably spend significant amounts of … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking | Tagged , , , , , , , , | Comments Off