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	<title>Morello Digital &#187; Web Design</title>
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	<link>http://www.morellodigital.co.uk</link>
	<description>Digital Marketing Communications</description>
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		<title>7 things your Brand should be doing today.</title>
		<link>http://www.morellodigital.co.uk/2010/06/7-things-your-brand-should-be-doing-today/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=7-things-your-brand-should-be-doing-today</link>
		<comments>http://www.morellodigital.co.uk/2010/06/7-things-your-brand-should-be-doing-today/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 16:16:14 +0000</pubDate>
		<dc:creator>Paul McSweeney</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[M-Commerce]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[cross-sell]]></category>
		<category><![CDATA[Facebook storefront]]></category>
		<category><![CDATA[Fluid]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[in-store]]></category>
		<category><![CDATA[Jansport]]></category>
		<category><![CDATA[Levi's]]></category>
		<category><![CDATA[like]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[recommendation]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[social CRM]]></category>
		<category><![CDATA[social flagship]]></category>
		<category><![CDATA[social media platform]]></category>
		<category><![CDATA[social plugins]]></category>
		<category><![CDATA[webcast]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.severninternet.co.uk/blog/?p=440</guid>
		<description><![CDATA[I have been listening to a few great webinars recently. And with some help from an impressive digital retail agency by the name of Fluid, and from Paul Marsden, I have done my best to summarise some of the key &#8230; <a class="more-link" href="http://www.morellodigital.co.uk/2010/06/7-things-your-brand-should-be-doing-today/" title="Continue reading 7 things your Brand should be doing today.">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have been listening to a few great webinars recently. And with some help from an impressive digital retail agency by the name of <a href="http://www.fluid.com" target="_blank">Fluid</a>, and from <a href="http://www.socialcommercetoday.com" target="_blank">Paul Marsden</a>, I have done my best to summarise some of the key points. So here goes; how to deploy an effective social commerce makeover for your brand:</p>
<p>1. <strong>Start selling on Social Platforms</strong> &#8211; Open a Facebook store and simply experiment. It&#8217;s fast, inexpensive and simple to implement. It should not only drive your online sales; but will doubtless increase your Facebook followers too.</p>
<p>2. <strong>Add Mobile into the social mix</strong> &#8211; Allow users to share content to mobile via SMS. This is one of the fastest areas of growth in the market. If you implement a share by SMS icon to your site, your sales will jump.</p>
<p>3. <strong>Implement Facebook Social Plugins</strong> &#8211; start by adding the Like button to product pages on your e-commerce site. By doing this, you get your product onto Facebook walls &#8211; where click through rates are a fantastic 6.5%. This drives traffic to your e-commerce site. The Like button is the new mini review. See <a href="http://www.tripadvisor.com" target="_blank">Tripadvisor</a>.</p>
<p>4.  <strong>Cross-sell/Up-sell with personal recommendations</strong> &#8211; 90% of people trust recommendations from people they know vs. 70% who trust anonymous reviews, and 67% of people spend more online after recommendations from friends. Therefore make allowing people to make personal recommendation on your site a priority! <a href="http://store.levi.com/#store" target="_blank">See Levi&#8217;s</a>.</p>
<p>5. Integrate chat on your e-commerce site &#8211; so friends can shop together and discuss products. Luggage brand <a href="http://www.jansport.com" target="_blank">JanSport</a> saw a 59% increase in product views and a 147% increase in time on site after integrating a Chat feature on its site.</p>
<p>6. <strong>Make your website your social flagship</strong> &#8211; social features are not just for social media platforms. You should use them on your website, by adding social media conversation feeds to your site, whilst exporting your content to social media platforms. <strong>Give your customers a multitude of reasons to keep coming back</strong>!</p>
<p>7. <strong>Bring the in-store experience online</strong> to social media platforms &#8211; to make all your channels social. Such examples could be live webcasts of in-store events.</p>
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		<title>A few new sites we have launched recently</title>
		<link>http://www.morellodigital.co.uk/2010/06/a-few-new-sites-we-have-launched-recently/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-few-new-sites-we-have-launched-recently</link>
		<comments>http://www.morellodigital.co.uk/2010/06/a-few-new-sites-we-have-launched-recently/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 15:39:18 +0000</pubDate>
		<dc:creator>Sophie Pool</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Site Launches]]></category>
		<category><![CDATA[luxury accommodation Scotland]]></category>
		<category><![CDATA[The Shropshire Hills Mountain Bike & Outdoor Pursuit Centre]]></category>
		<category><![CDATA[The Station Inn pub]]></category>

		<guid isPermaLink="false">http://www.severninternet.co.uk/blog/?p=436</guid>
		<description><![CDATA[Well haven&#8217;t we all been busy bees recently!? Here are a few insights in to what we have all been doing&#8230;. We would like to start by announcing our involvement with ‘The Shropshire Hills Mountain Bike &#38; Outdoor Pursuit Centre &#8230; <a class="more-link" href="http://www.morellodigital.co.uk/2010/06/a-few-new-sites-we-have-launched-recently/" title="Continue reading A few new sites we have launched recently">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Well haven&#8217;t we all been busy bees recently!? Here are a few insights in to what we have all been doing&#8230;.</p>
<p>We would like to start by announcing our involvement with ‘<a href="http://www.mtb-shropshire.co.uk">The Shropshire Hills Mountain Bike &amp; Outdoor Pursuit Centre</a> ’, who are currently working incredibly hard to launch their new centre in Marshbrook, Church Stretton. After many setbacks, the fantastic camp site and pod like accommodation will be open to guests at the start of August.</p>
<p>We have recently developed Richard &amp; Lesley (landlord &amp; lady of <a href="http://www.stationinnmarshbrook.co.uk/">The Station Inn Pub</a>) a website for the whole centre <a href="http://www.mtb-shropshire.co.uk/">www.mtb-shropshire.co.uk</a> , where you can find details of all the activities they will be providing. Another website, devoted to the fabulous accommodation – <a href="http://www.camping-shropshire.co.uk/">www.camping-shropshire.co.uk</a> and we are just in the process of building the third; a super online store for Blazing Bikes&#8230;. watch this space.</p>
<p>In no chronological order, our most recent site to launch is <a href="http://www.philippagee.co.uk/">www.philippagee.co.uk</a> , Philippa is local to Church Stretton and offers many quality financial services, including; investment planning, financial planning and retirement planning for clients. It has been a pleasure to work with Philippa.</p>
<p>We have also created a unique website for BLUE <a href="http://www.bluesauces.com/">www.bluesauces.com</a> , to compliment their unique dressings &amp; sauces. It is always fantastic to work with people so enthusiastic about their product and for good reason I might add. Why not take a peek, for some very inventive recipe ideas.</p>
<p>Having worked with Sunderland &amp; Thompsons for some years now, we are pleased to announce their new &amp; improved website – <a href="http://www.st-hereford.co.uk/">www.st-hereford.co.uk</a> . Sunderland &amp; Thompsons have not only had a revamp, but also opened a brand new office in Hay on Wye in, a lovely areas of the country.</p>
<p>In addition, we have revamped yet another estate agents website <a href="http://www.barbers-rual.co.uk/">www.barbers-rural.co.uk</a> and I must say what a fantastic example of a well used Blog. Well done guys!</p>
<p>Anyone interested in joining Pilates? Selena Liebrecht is your lady – <a href="http://www.come2pilates.co.uk/">www.come2pilates.co.uk</a> .<br />
To quote Joseph Pilates “In ten sessions you’ll feel the difference, in twenty you’ll see the difference and in thirty you’ll have a new body” Why not put her to the test&#8230;</p>
<p>If you are looking for <a href="http://www.lhhscotland.com/">luxury accommodation in Scotland</a>, look no further, we are happy to have just provided LHH Scotland with an exciting revamp – <a href="http://www.lhhscotland.com/">www.lhhscotland.com</a> .</p>
<p>Lastly, but by no means least <a href="http://www.celtictshirts.co.uk/">www.celtictshirts.co.uk</a> is a new retail site. For original design, quality   t-shirts, check it out&#8230;.</p>
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		<title>A few new sites we have launched over the recent months &#8230;</title>
		<link>http://www.morellodigital.co.uk/2010/03/a-few-new-sites-we-have-launched-over-the-recent-months/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-few-new-sites-we-have-launched-over-the-recent-months</link>
		<comments>http://www.morellodigital.co.uk/2010/03/a-few-new-sites-we-have-launched-over-the-recent-months/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 15:42:43 +0000</pubDate>
		<dc:creator>David Harrison</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Site Launches]]></category>
		<category><![CDATA[pallet track]]></category>
		<category><![CDATA[scottish hotels]]></category>

		<guid isPermaLink="false">http://www.severninternet.co.uk/blog/?p=257</guid>
		<description><![CDATA[It has all been good and busy and we have been a little remiss in announcing some of our latest site launches. One of our longest standing scottish clients, Scotland&#8217;s Hotels of Distinction has had their site rebuilt and relaunched. &#8230; <a class="more-link" href="http://www.morellodigital.co.uk/2010/03/a-few-new-sites-we-have-launched-over-the-recent-months/" title="Continue reading A few new sites we have launched over the recent months &#8230;">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It has all been good and busy and we have been a little remiss in announcing some of our latest site launches.</p>
<p>One of our longest standing scottish clients, Scotland&#8217;s Hotels of Distinction has had their site rebuilt and relaunched. If you are looking for a quality <a href="http://www.hotels-of-distinction.com">scottish hotel</a> then we would certainly recommend checking out their range of offers. We have stayed in a few ourself and they are all pretty good.</p>
<p>Burgoynes of Lyonshall recently let their transport site go live. Burgoynes Transport are part of the <a href="http://www.burgoynestransport.co.uk/pallet-track">Pallet Track</a> network so go ahead and contact them if you need something moved!</p>
<p>More to come tomorrow &#8230;..</p>
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		<title>Waypoint Systems clients to move to Severn Internet</title>
		<link>http://www.morellodigital.co.uk/2009/11/waypoint-systems-clients-to-move-to-severn-internet/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=waypoint-systems-clients-to-move-to-severn-internet</link>
		<comments>http://www.morellodigital.co.uk/2009/11/waypoint-systems-clients-to-move-to-severn-internet/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 11:44:07 +0000</pubDate>
		<dc:creator>David Harrison</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[New Contracts]]></category>
		<category><![CDATA[Severn Internet News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Morello Digital]]></category>
		<category><![CDATA[Waypoint Systems]]></category>

		<guid isPermaLink="false">http://www.severninternet.co.uk/blog/?p=244</guid>
		<description><![CDATA[Further to the unfortunate voluntary liquidation announced last week by Waypoint Systems, Morello Digital are pleased to announce they have reached agreement with Waypoint to take over the management of Waypoint&#8217;s sites. David Harrison, MD, said &#8220;It is always unfortunate &#8230; <a class="more-link" href="http://www.morellodigital.co.uk/2009/11/waypoint-systems-clients-to-move-to-severn-internet/" title="Continue reading Waypoint Systems clients to move to Severn Internet">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Further to the unfortunate voluntary liquidation announced last week by Waypoint Systems, Morello Digital are pleased to announce they have reached agreement with Waypoint to take over the management of Waypoint&#8217;s sites.</p>
<p>David Harrison, MD, said &#8220;It is always unfortunate when a company has to follow this course of action but our intention is to create as seamless a transfer as possible for clients of Waypoint. As a company we pride ourselves on our customer service and trust we will be able to build long term mutually beneficial relationships with our new clients. We will be contacting all the new clients over the next couple of days with the further intention of moving sites to our own servers as fast as possible. Any Waypoint clients we have not yet spoken to who have any questions should not hesitate to contact us on 01743 244204, where we are available to assist.&#8221;</p>
<p>The addition of Waypoint&#8217;s clients brings the total number of sites under our control to well in excess of 200. We are able to build and market a broad range of sites from basic content managed sites through to fully bespoke builds that integrate with your in house systems. If you would like to talk to us about developing your own site please do not hesitate to contact us.</p>
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		<title>Web Site Launches</title>
		<link>http://www.morellodigital.co.uk/2009/09/web-site-launches/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=web-site-launches</link>
		<comments>http://www.morellodigital.co.uk/2009/09/web-site-launches/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:01:07 +0000</pubDate>
		<dc:creator>David Harrison</dc:creator>
				<category><![CDATA[Severn Internet News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Site Launches]]></category>
		<category><![CDATA[E Commerce]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.severninternet.co.uk/blog/?p=234</guid>
		<description><![CDATA[We have been rather busy on a couple of larger projects of late and have omitted to mention a few sites that have gone live in the recent past. As ever, we would like to thank all of these clients &#8230; <a class="more-link" href="http://www.morellodigital.co.uk/2009/09/web-site-launches/" title="Continue reading Web Site Launches">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We have been rather busy on a couple of larger projects of late and have omitted to mention a few sites that have gone live in the recent past. As ever, we would like to thank all of these clients for their patronage and look forward to developing the sites as we move forward.</p>
<p>Our first full Magento based e-commerce site <a href="http://www.sportsgolfstores.co.uk">www.sportsgolfstores.co.uk</a> went live recently and gives a good idea of how flexible this platform can be for e-commerce web sites. It is the home of <a href="http://www.sportsgolfstores.co.uk/karl-kertess-golf-store.html">Karl Kertess Golf</a> and also a great place to buy <a href="http://www.sportsgolfstores.co.uk/karl-kertess-golf-store/teflon-coated-golf-pants.html">golf trousers</a> and associated products so do take a look.</p>
<p><a href="http://www.whi-clun.co.uk">The White Horse Inn</a> at Clun have also had a new site launched. As regular readers will know, I take it upon myself to quality test any pub or restaurant we work with (!!) and I can certainly recommend Jack&#8217;s establisment. If you are looking to find a good real ale pub in Shropshire that also provides B&#038;B and an ongoing events programme I&#8217;d give them a visit. The site also provides interaction with their various social media channels and we would recommend everyone in the same gane look at using these channels to promote their business.</p>
<p>In association with Hunter Bevan we also worked on the development of the new <a href="http://www.leema-acoustics.com/">Leema Acoustics</a> website. As a Hi-Fi buff to some extent I&#8217;d certainly suggest taking a look at some of their award winning products.</p>
<p>We have also launched a new site for <a href="http://www.marc-beaumont.com/">Marc Beaumont</a>. Marc is one of the world&#8217;s top downhill mountain bikers and the site should help his many fans keep up to date. Personally, I get frightened even hearing Mark talk about what he does! This site is built on the WordPress platform.</p>
<p>Having developed the original <a href="http://www.fabricspray.co.uk/">Fabric Spray</a> website on behalf of The Needham Group we have now set the Irish version live at <a href="http://www.fabricspray.ie">www.fabricspray.ie</a>. It&#8217;s a pretty amazing product so take a look!</p>
<p>We have also revamped <a href="http://www.fine-boxes.com">www.fine-boxes.com</a> for Andrew Crawford. Andrew is looking to teach more people &#8211; his work is really quite exceptional so please take a look.</p>
<p>Lastly, but not least, we set <a href="http://www.gbryanjones.co.uk/">G Bryan Jones</a> live. Locally based, in Bishops Castle, they are your port of call for all things farm machinery related.</p>
<p>I think that is it &#8230; working on a good few more at present so watch this space. The sites above give a fair idea of the range of work we do so if you need any help yourself, please don&#8217;t hesitate to get in touch.</p>
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		<title>New Sites Go Live &#8230; Roger Parry &amp; Trees Direct</title>
		<link>http://www.morellodigital.co.uk/2009/07/new-sites-go-live-roger-parry-trees-direct/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-sites-go-live-roger-parry-trees-direct</link>
		<comments>http://www.morellodigital.co.uk/2009/07/new-sites-go-live-roger-parry-trees-direct/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 11:25:33 +0000</pubDate>
		<dc:creator>David Harrison</dc:creator>
				<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Site Launches]]></category>
		<category><![CDATA[Estate Agents]]></category>
		<category><![CDATA[Morello Digital]]></category>
		<category><![CDATA[Surveying]]></category>
		<category><![CDATA[Trees Online]]></category>

		<guid isPermaLink="false">http://www.severninternet.co.uk/blog/?p=194</guid>
		<description><![CDATA[Morello Digital are pleased to announce the launch of two additional sites this week. The first is a revamp of Roger Parry who have been clients for a while. They are a Chartered Surveyoys, Land and Estate Agents and provide &#8230; <a class="more-link" href="http://www.morellodigital.co.uk/2009/07/new-sites-go-live-roger-parry-trees-direct/" title="Continue reading New Sites Go Live &#8230; Roger Parry &#38; Trees Direct">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.morellodigital.co.uk">Morello Digital</a> are pleased to announce the launch of two additional sites this week.</p>
<p>The first is a revamp of <a href="http://www.rogerparry.net">Roger Parry</a> who have been clients for a while. They are a Chartered Surveyoys, Land and Estate Agents and provide an excellent service. Thet continue to grow and we would certainly recommend you give them a call.</p>
<p>The second site to launch this week is <a href="http://www.treesdirect.co.uk">Trees Direct</a> who along with being my neighbours sell a good range of trees online. They make an interesting gift and I&#8217;d cerainly recommend them for a personal and attentive service.</p>
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