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Category Archives: Traditional Marketing
Attract more customers through a relevant newsletter
Many of us subscribe to online newsletters and attend events to increase our business knowledge. Some companies have even combined the two to great effect. Perhaps you could do the same for your customers? Your customers are no doubt hungry … Continue reading
Apple's iAds set to herald a new dawn
Last week, it was announced that the 5 billionth person in the world now has a mobile phone. Not only is this a staggering number in itself, but I think it has great implications for future advertising budgets. Traditional advertising … Continue reading
Posted in E-Commerce, Facebook, M-Commerce, Social Commerce, Social Media, Thoughts & Opinions, Traditional Marketing
Tagged advertising, Apple, iAds, mobile advertising, mobile commerce, mobile users, nissan, PwC, sales, sears
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Advertisers embrace social networks
Advertisers and their agencies have embraced Facebook and Twitter, as social media reaches a size and scale few brands can ignore. Many leading brands have used some form of social media, which agencies contrast with traditional advertising slots bought on … Continue reading
Posted in Facebook, Online Marketing, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing
Tagged advertising agency, brand engagement, coca-cola, earned media, Facebook, pantene, promoted tweets, Social Media, social networks, traditional advertising, trending topic, Twitter, unilever
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Facebook looks for growth in China and Russia
Facebook is looking east for its next phase of expansion, as the US company prepares to take on entrenched competition in China, Russia and Japan to become the first social network company to connect 1bn people. After relying largely on … Continue reading
Social Media is only part of it..
In the digital age, everyone seems to be connected. In less than 20 years, the Internet has progressed from a means to communicate via e-mail to a far-flung network of Web pages and Web sites. It seems that everyone participates … Continue reading
Social Media as a sales channel; not just for raising awareness: eg. Disney
Disney has just opened up a slick f-commerce store, selling advance tickets for Toy Story 3 directly from within Facebook. The Disney Tickets Together Facebook app works through online ticket retailer Fandango (about 20% of movie tickets are now purchased … Continue reading
Smartphones are making retailers think again.
Asda, the UK supermarket chain owned by Walmart, launched a new “price guarantee” campaign a few weeks ago. This enables shoppers to access a price comparison website to check their overall spending during the store against leading competitors such as … Continue reading
Posted in E-Commerce, Facebook, M-Commerce, Online Marketing, Social Commerce, Thoughts & Opinions, Traditional Marketing, World News
Tagged Asda, coupons, Facebook-commerce, geo-fencing, Heels, J Sainsbury, Levi's, My Supermarket, price comparison sites, PriceGrabber, Red Laser, retailing, Shop Savvy, ShopZilla, Tesco, Walmart, wireless marketing, Wm Morrison, Yahoo Shopping
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The power of Mothers in social networking.
Young mothers active in social networks are potentially a formidable force. New online social networks have shifted the traditional dynamics of the consumers products businesses in particular, and on occasion, have undermined a brand’s ability to shape public reactions. Take … Continue reading
Using social media to the max!
E-tailers are constantly searching for new ways to connect and build a long lasting relationship with their customers. However, a close examination reveals that they fail to use even the existing social commerce tools to the optimum. A quick look … Continue reading
Social Media Monitoring: You need to be doing it!
We have discussed the importance of online media monitoring before in our blog; but we continue to be astounded by how few companies actually do this on a regular basis. It is more important now that social media is so … Continue reading