Category Archives: Traditional Marketing

The challenges facing the social media guru in your company!

Posted on Tuesday, 14 June 2011 by Paul McSweeney

Social media is not about resources or budget. Both help but they do not define success. I hope we can all seek comfort in the fact that some of the leading organisations have very small social media teams. Nokia has … Continue reading →

Posted in How to: Facebook for Business, How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , | Comments Off

SEO and Adwords..the 21st century sales team

Posted on Tuesday, 31 May 2011 by Paul McSweeney

Many forward-thinking businesses are increasingly reliant upon Google’s Adwords system, as a means of generating conversions. It makes complete sense for a whole number of reasons. The Adwords system is completely user-centric, whether you are someone typing in a search … Continue reading →

Posted in E-Commerce, General, M-Commerce, Search Engine Optimisation, Traditional Marketing | Tagged , , , , , , | Comments Off

Small Business or Global brand..it does not determine social media success

Posted on Tuesday, 15 March 2011 by Paul McSweeney

Through my research on social media, I have realised that there is an element of risk no matter what size your company. You are entering into something with no predictable outcome. One thing for certain is that your customers and … Continue reading →

Posted in Facebook, How to: Facebook for Business, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , | Comments Off

The “social” consumer is King as far as brands are concerned.

Posted on Monday, 28 February 2011 by Paul McSweeney

One of the most significant phenomena of social media is the advent of the social consumer. Never before, has a consumer had so much power to influence the uptake of a product or service within their own social network. They … Continue reading →

Posted in How-To: Social Networking, Social Commerce, Social Media, Social Media, Social Networking, Traditional Marketing | Tagged , , , | Comments Off

PR and communications in 2011.

Posted on Wednesday, 2 February 2011 by Paul McSweeney

With the advent of social media, corporate spokespeople took somewhat of a back seat as voices of authority. They had given way to peer-to-peer recommendations. Even with a resurgence in CEO and PR credibility, Google is still the source which … Continue reading →

Posted in How-To: Social Networking, PPC Advertising, Social Media, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , | Comments Off

SEO- we can help you get new business via your web site

Posted on Monday, 18 October 2010 by Paul McSweeney

Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you’ll sell. And we all … Continue reading →

Posted in E Mail Marketing, Facebook, Online Marketing, Search Engine Optimisation, Traditional Marketing | Tagged , , , , , | Comments Off

Using social commerce tools to enhance traditional marketing initiatives

Posted on Thursday, 14 October 2010 by Paul McSweeney

Probably the most common buzz words with the online marketers these days are social marketing, online social interaction and social media. But what this prefix ‘social’ actually means for any business is a big question mark. All these basically come … Continue reading →

Posted in Facebook, Social Commerce, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , , , , , | Comments Off

5 simple steps to building your social media marketing plan

Posted on Tuesday, 7 September 2010 by Paul McSweeney

When any new technology gets rolled out — whether it’s e-mail, text messaging or social media — it takes some time for best practices and effective strategies to cement themselves. And while many businesses (of all sizes) are still looking … Continue reading →

Posted in E Mail Marketing, Facebook, Online Marketing, Social Media, Social Networking, Traditional Marketing | Tagged , , , , , , | Comments Off

B2B companies should not ignore social media

Posted on Monday, 6 September 2010 by Paul McSweeney

For business communicators, Twitter followers and Facebook friends will never match consumer audience heights. But don’t ignore the opportunity. The massive popularity of social networking requires marketers and communicators to deploy new creative strategies to help clients find and rally … Continue reading →

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Tapping social media for your market research

Posted on Thursday, 22 July 2010 by Paul McSweeney

The failings of survey panels are nothing if not well-known to market-researchers and clients alike, but still they remain widely used—albeit expensive and slow—tools for collecting data. Aiming to provide higher-quality results at a lower price, Chicago-based Lab42 conducts its … Continue reading →

Posted in Facebook, Social Media, Social Networking, Thoughts & Opinions, Traditional Marketing | Tagged , , , , , , | Comments Off