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Category Archives: Social Networking
Who is going to be your in-house social media strategist??
In a few years time, the role “social media strategist” will be commonplace in any serious, forward-thinking organisation. At the moment, alarmingly, there seems to be a school of thought that a few meaningless tweets and a monthly blog post … Continue reading
A country has 1 currency; Facebook has at least 3…
Money is the obvious choice to settle a transaction. It is tried and tested. But with the advent of social media, money is no longer the only currency that can be used to facilitate business on the web. Our online … Continue reading
Online reputation Management (ORM) becoming the norm not the exception
People often tend to forget the speed at which data can and is transferred across the internet. Search engines and algorithms are forever sweeping through the internet space, and very rarely leave anything behind. So that image you put on … Continue reading
Twitter is 5..but what’s it really all about.
0-1 billion tweets per week in 5 years There has been a lot of media space devoted to Twitter in the past few days. It has reached the grand old age of 5. Without any clear revenue path, some think … Continue reading
Ladies dreams fulfilled through the Webcam Social Shopper..not quite!
Social commerce companies have been working hard to marry up the abilities of social networking with clothes shopping. We reported on this blog some time ago that Diesel had introduced a Facebook Photo Mirror that allows in-store shoppers to take … Continue reading
The “social” consumer is King as far as brands are concerned.
One of the most significant phenomena of social media is the advent of the social consumer. Never before, has a consumer had so much power to influence the uptake of a product or service within their own social network. They … Continue reading
Google Search to include social network posts
Google Social search was introduced in 2009. This was created to help us find more relevant public content from our broader social circle; given that the recommendation of a friend is the most powerful selling tool. Today this has taken … Continue reading
David can win out against Goliath in social media
One of the unique things about social media is it’s ability to completely level the playing field for companies in competition. Cost is not an impediment for small businesses. The social media platforms are free-to-use in the main. The main … Continue reading
Posted in How-To: Social Networking, Social Media, Social Media, Social Networking
Tagged creative, small business, Social Media, strategy, success, the social web
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